PR Fuel: Press Release News, Resources & Public Relations Tips - Page 94 of 94

Good Intentions Turn Into Bad Public Relations

April 16 2001

It was just a simple contest. For Toys “R” Us, Inc., however, it turned into a public relations nightmare.

The toy retailer started off 2007 in ugly fashion after a contest to award the first baby born in 2007 a $25,000 United States savings bond went awry amid charges of xenophobia and racism. … Read more

Beware of “Gotcha” Journalism

April 14 2001

When transit strikers in New York City went on strike last December, I tuned into NY1, a local news station owned by Time Warner and carried exclusively on the company’s cable system. The station had up-to-the-minute information on the labor negotiations and traffic situation. I didn’t bo… Read more

A Challenging Time for JetBlue

April 04 2001

I can only imagine what it’s been like for the public relations people at JetBlue over the past week. If any of those folks get paid by the hour, they’ve been racking up some serious overtime.

As I’m sure you’ve heard by now, the low-cost air carrier had an operational meltdown las… Read more

Dealing With Tragedy

March 16 2001

The business world was shocked on Monday when it was announced that McDonald’s Chairman and CEO Jim Cantalupo had died of an apparent heart attack.

“It is with great sadness that I announce that Jim Cantalupo, our Chairman and CEO, died suddenly and unexpectedly of an apparent heart attack t… Read more

Overstock.com’s Over-the-Top PR Strategy

March 10 2001

Bizarre is a word I’ve heard muttered often over the past few days when it comes to Overstock.com.

Last Thursday, the online closeout retailer announced the filing of an unfair business practices lawsuit against research firm Gradient Analytics and hedge fund Rocker Partners. A number of indivi… Read more

The Public Relations Superbowl

January 31 2001

Ask Rudy Giuliani how one major event can change the public’s perception.

Before the tragic events of September 11, 2001, New York’s then-mayor was not exactly a media darling. His personal life was splashed on the pages of New York’s tabloids, the city’s finances were in awfu… Read more

Irrational Hubris?

January 28 2001

Richard W. Edelman, the president, chief executive officer and namesake of Edelman Public, is a very happy man.

“In a world where we don’t have a belief in a single source, you don’t have a Walter Cronkite anymore. PR is the discipline on the rise,” Edelman told attendees last we… Read more

Katrina’s Public Relations Aftermath

January 27 2001

The September 11th terrorist attacks in New York City made Rudolph Giuliani a hero. The then Mayor of New York City, Giuliani displayed the kind of leadership that enthralls people. He was a mesmerizing force, a steady hand during a time of uncertainty, and a leader willing to get into the trenches with his … Read more

A Little Fund Makes a Big Media Splash

January 08 2001

Kate Lee has the kind of press clippings most PR people would kill for. In less than a year, Lee has been quoted by publications coast-to-coast and appeared on television and radio stations in the U.S. and Canada. Business Week, USA Today, Washington Post, San Jose Mercury News, New York Times, and Atlanta … Read more

Welcome to the PR War

January 04 2001

I admit it, I’m glued to the television.

Back in New York, my television doesn’t even get reception, a nasty reminder of Sept. 11 (the main broadcast antenna for local television was on top of one of the World Trade Center buildings). But I’m down in the mountains of Northern Georgia on a … Read more