PR Fuel: Press Release News, Resources & Public Relations Tips - Page 91 of 94

When writing a press release, especially one that contains numbers or statistics, even seasoned public relations consultants can find their message failing to grab the media’s attention. Here are a four tips for perking up that dry, boring press release.

1. Help the media visualize numbers and s… Read more

Speeches are concrete pieces of writing, crafted by design with attention to detail. They are often a key component in a public relations arsenal. Few orations are perfect; effective speechwriting is a reasonable goal. Where beneficial, we’ll assume that you, the speechwriter, are the speaker … Read more

There is nothing wrong with giving gifts–unless you work in public relations and your recipient is a journalist. There is a very fine line between a token of appreciation and a bribe. It is a line that once crossed can cause problems not easily rectified, problems that go beyond a public relations sn… Read more

Research obviously plays an important role when it comes to public relations. Yet it’s surprising how many folks who work in the PR industry seem unfamiliar with the most effective web-based research tools. The following is a list of a few general research tools, some better known than others, tha… Read more

An era when data can be sent and received outside of traditional media outlets–via blogs, email, instant messaging, text messaging, camera phones, etc.–has created an atmosphere where truth is the prize. Those in the public relations industry must delicately balance the public’… Read more

When the phone rang at midnight, I knew something was wrong. The caller was a spokesperson for a large, public technology company based in Silicon Valley: “We’re filing for bankruptcy in the morning. I wanted to let you know. We’re announcing it at 7:00 AM EST. Get the word out.” … Read more

The Importance of Using Plain Language in Public Relations

Using plain language to communicate with journalists is not considered bland but effective. Whether your public relations campaign targets community or business publications, it is unlikely that reporters reviewing your press kit will be f… Read more

Who says a press release is the only way to court the media? Story proposals can sometimes be more effective when approaching your personal “A list” of journalists, presenting customized pitches that match their sensibilities and the news beat they cover.

While a good press release presen… Read more

Facing a potentially damaging newspaper investigation, a Fortune 500 company fully expected to be forced to relocate one of its primary facilities. The story turned out to be just as bad as everybody had feared. But the outcome did not. The community rallied in support of the company, vilifying the newsp… Read more

While today’s small businesses and small public relations firms have a number of economical means to reach national and international media–e-mail, on-line press kits, and press release delivery services, such as eReleases–the pitch will still need to be as good as the product to … Read more