PR Fuel: Press Release News, Resources & Public Relations Tips - Page 90 of 94

Why would a Los Angeles-based retailer hire a New York-based boutique public relations firm to handle the launch of new stores in a southern city? Hiring a local public relations firm would have made more sense, especially if the retailer in question did not already enjoy a national presence. Expanding a … Read more

Congratulations! Your start-up company’s ready to announce its first product. Or maybe you’re handling a competitive announcement from one division of a huge corporation. Or maybe you’re somewhere between big business and entrepreneurship. Whatever the size of your organizat… Read more

You may not think of a letter to the editor as a way to extend your public relations budget, but a well-crafted letter in a widely read publication can be a powerful (and free) way to promote your company. Writing an effective letter to the editor will be that much easier if you use the following tips.

Stay on to… Read more

Good communicators don’t just wing it. They take the time to prepare, developing key messages. Effective communication depends on clarity, and clarity requires developing key messages and using them consistently. The discipline is deceptively simple, but once mastered, key messages will ma… Read more

“Off the record” is gray area for journalists and public relations professionals alike. As a reporter, if someone tells me they’re going to talk to me “off the record,” I normally take that to mean they’re willing to give me information, but don’t want that … Read more

By now most organizations — non-profit or for-profit, large or small — have added a web presence to their public relations efforts. It’s not enough, however, just to have a web site. Leaving it dangling out there in cyberspace like a forlorn little planet in a faraway galaxy is a mistak… Read more

If you perform public relations functions for the entertainment industry, retail industry, or the arts, you may not realize that you have a city full of goodwill ambassadors that are ready to spread the word for you. Hotel concierges at business-class and upscale establishments stand ready to serve gue… Read more

Over the years, I’ve made friends with many people who work in the public relations industry. We’ll often talk on the phone about the PR business, exchanging stories and ideas. Recently I’ve had conversations with a number of these public relations pals, and all of them had a singular … Read more

Public relations is a difficult field. Your job is essentially to get journalists to do half of your work. There is an enormous amount of pressure on a public relations consultant, especially when things aren’t going well for your client or employer. Diana Turowski is a public relations professio… Read more

Writing a press release isn’t always easy. The public relations department, which must pitch the release, wants to have a say in its content. The subjects quoted in the release, often high-level executives, want to make sure they sound professional and intelligent. Business partners mentioned … Read more