PR Fuel: Press Release News, Resources & Public Relations Tips - Page 89 of 107

So you’re a PR pro, and the company you represent is trundling along, but hasn’t exactly been in the spotlight lately. Business is good, but the company is starting to slip out of the public eye. Unfortunately, there’s no new “news” in sight to interest the media or excite … Read more

Performing public relations services for a new company or a company that has never before seen the spotlight can be an exciting, not to mention somewhat daunting, enterprise.  Will the company become a media darling? Will a concerted PR effort result in floods of public good will? Before you start counti… Read more

When people think public relations, they think of slick PR pros courting journalists or holding press conferences in front of national media. But the truth is that most businesses and organizations are relatively small, relatively localized entities. … Read more

Press Release Length

Usually, when we talk about creating the perfect press release, we focus on crafting catchy headlines and avoiding silly grammar errors. But these aren’t the only elements required for a successful press release. And you might even argue that they aren’t the most impo… Read more

When you’re sending out a press release, you want to make sure it isn’t riddled with typos or grammar errors as mistakes undermine your credibility and make you look like an amateur. Admittedly, proofreading is one of my least favorite activities, but I have a few tips and tricks that make the … Read more

You want to tell your story, but you just don’t know how. How do you grab the journalist’s attention and make them say “Wow, this is a story I have to cover!”?

First, let me tell you what you don’t do. You can’t bore the journalist into becoming interested in your story … Read more

Press Conferences – The Reality

If television and the movies are to be believed, press conferences are the backbone of the public relations industry.  Every time a character in a movie does something important, he or she is often seen standing in front of microphones from the likes of the BBC and CNN … Read more

Whether you’re trying to interest a customer in your products/services or you’re trying to grab the attention of a reporter, having a strong elevator pitch is the key to your success. Like its name implies, an elevator pitch is a strong, concise pitch that you can deliver in the time it takes t… Read more

What makes some PR campaigns successful while others are flops? While there are a lot of variables in every PR campaign, I’ve come to realize that the most successful campaigns share 4 things in common.… Read more

When you send out a press release, you’re competing with hundreds, maybe even thousands, of other press releases. How can you cut through all this clutter to separate yourself from the pack? Well, like the old saying goes, “Content is king.”

Check out these press release writing dos a… Read more