PR Fuel: Press Release News, Resources & Public Relations Tips - Page 88 of 94

Crafting a Hospitable PR Strategy in the Hospitality Industry

February 09 2009

In desperate need of a break recently, I decided to check out of my Brooklyn home office and into a Manhattan hotel for a few nights of relaxation. Putting my research skills to work, I spent over a week trying to select the perfect hotel. There were amenities to consider, a location to decide on, and of course… Read more

Careful What You Say – That Interview Could Backfire

February 06 2009

I’m one of those strange people who doesn’t have cable or satellite television. One of the nice things about the radio I have is that I’m able to listen to a simulcast of financial news network CNBC, and an added benefit of having no picture is that I get to really concentrate on what̵… Read more

The Importance of Consistent Style Guides for Your Web Site

February 05 2009

Design consistency is a must in print communications. But consistent style guides for web sites are as important as they are for an organization’s print publications and advertising materials. In addition to assuring grammatical and syntactical consistency for your web site’s text-ba… Read more

Private PR Versus PR for Public Companies

February 04 2009

Private Company PR vs. PR for a Public Company

The difference between doing public relations for a private company and a handling PR for public company is the difference between watching your kid’s little league team and then taking a major league game.

With a public company, the stage is brighter, … Read more

What It Takes to Be a PR Person

February 04 2009

PR is an intense and difficult job that can be rewarding and disappointing. It can be exciting, and mind-numbingly boring. PR, more often than not, is misunderstood by people outside of the industry.

Increasingly, the lines between PR, marketing and advertising are becoming more blurred, taking the in… Read more

Escape the Blogalanche: Make Your Blog a “Must Read”

February 03 2009

It’s almost hard to believe that a little less than a decade ago, you could actually keep up with the blogosphere. In the years between the dot-com bust and the Web 2.0 explosion, you could count the number of blogs devoted to, say, music or movies on one or two hands. A few years ago, as blogging explode… Read more

Planning an Event? Better Have a Contingency Plan

January 26 2009

Event planning is a difficult process, whether you’re a layperson or a public relations pro. Schedules need to be coordinated, collateral material needs to be assembled, and presentations need to be prepared. Entertainment and catering services may need to be booked, and guests must be attende… Read more

Telecommuting: the Future of Public Relations?

January 23 2009

I’ve spent the better part of the past ten years working from the comfort of my home. I’ve had offices, and I’ve worked in a newsroom. But more often than not, my own dwelling has doubled as my office. The main reason I’ve been allowed to work from home is that, in general, my work has … Read more

Three Public Relations Pitfalls to Avoid

January 20 2009

1. The Friday Afternoon Bad News Press Release

For decades, the White House has used Friday afternoon as a time to release bad news to the media. The rationale is that the media is wrapping up a busy week, Saturday newspaper circulation and readership is lower than any other day of the week, and the public is j… Read more

Embargoed Press Releases

January 19 2009

Sometimes a public relations rep sends a journalist a press release that is “under embargo.” This means the reporter can’t publish a word regarding the contents of the press release until after a certain date and time. But in this day and age, journalists and public relations profess… Read more