How Public Relations Can Shape Corporate Culture
Localized cultures often evolve at companies, for better or worse. Most former Enron and WorldCom employees I’ve spoken with say that the corporate cultures at both companies bred the behavior that ultimately resulted in far-reaching scandals.
The common refrain I’ve heard from these e… Read more
Research 101 – Search Engines
Some time ago, I wrote a column about how to conduct public relations research online and why it’s important to do so. Looking back on that column, I see that I was blinded by Google. In retrospect, I did not provide good advice to my readers.
To rectify this transgression, I’ll once again provi… Read more
Six Months of Public Relations Lessons
Looking back on the past six months, I’ve come to the conclusion that I’ve learned more about public relations during the time than any other period in my professional life. Here are ten things I’ve learned about public relations in the last half of the year.
1. If You Let Them, Journali… Read more
Crafting a Hospitable PR Strategy in the Hospitality Industry
In desperate need of a break recently, I decided to check out of my Brooklyn home office and into a Manhattan hotel for a few nights of relaxation. Putting my research skills to work, I spent over a week trying to select the perfect hotel. There were amenities to consider, a location to decide on, and of course… Read more
Careful What You Say – That Interview Could Backfire
I’m one of those strange people who doesn’t have cable or satellite television. One of the nice things about the radio I have is that I’m able to listen to a simulcast of financial news network CNBC, and an added benefit of having no picture is that I get to really concentrate on what̵… Read more
The Importance of Consistent Style Guides for Your Web Site
Design consistency is a must in print communications. But consistent style guides for web sites are as important as they are for an organization’s print publications and advertising materials. In addition to assuring grammatical and syntactical consistency for your web site’s text-ba… Read more
Private PR Versus PR for Public Companies
Private Company PR vs. PR for a Public Company
The difference between doing public relations for a private company and a handling PR for public company is the difference between watching your kid’s little league team and then taking a major league game.
With a public company, the stage is brighter, … Read more
What It Takes to Be a PR Person
PR is an intense and difficult job that can be rewarding and disappointing. It can be exciting, and mind-numbingly boring. PR, more often than not, is misunderstood by people outside of the industry.
Increasingly, the lines between PR, marketing and advertising are becoming more blurred, taking the in… Read more
Escape the Blogalanche: Make Your Blog a “Must Read”
It’s almost hard to believe that a little less than a decade ago, you could actually keep up with the blogosphere. In the years between the dot-com bust and the Web 2.0 explosion, you could count the number of blogs devoted to, say, music or movies on one or two hands. A few years ago, as blogging explode… Read more
Planning an Event? Better Have a Contingency Plan
Event planning is a difficult process, whether you’re a layperson or a public relations pro. Schedules need to be coordinated, collateral material needs to be assembled, and presentations need to be prepared. Entertainment and catering services may need to be booked, and guests must be attende… Read more