The News Conference: Controlling Your Message
You have some important issues you want the public to know about. You are so concerned about it that you call a news conference.
It wasn’t an easy decision. You don’t know which reporters will show up and their quick-fire questions can be intimidating. If you make one mistake, it will be captur… Read more
PR Quotes: How Being Controversial, Despite Being Wrong, Attracts Media Coverage
I follow the television industry. It’s a medium I devote about five minutes a day trying to follow largely by headlines and RSS feeds. Today I saw this headline and had to dig deeper: Big Media Sites Like Hulu “Anti-Consumer, Anti-Media Employees, Anti-America”?
The headline borrow… Read more
Make Room for the Press on Your Website
If you’re not archiving press releases on your company’s website, you might be missing out on valuable media coverage. Reporters increasingly rely on the Internet to conduct research on the issues and industries they cover. When they reach your site, it is important that they can quickly a… Read more
The PR Fuel Mailbag: the Cost of Public Relations, Press Release Don’ts, and More
It’s once again time to dip into the PR Fuel mailbag for another batch of reader queries. How much do I charge for public relations services? Can a newswire service refuse to distribute my press release? Come find out the answers to these puzzlers from the world of public relations.
Question: I recen… Read more
What Makes a Press Release Actually Newsworthy?
No one wants to be the person known for “crying wolf.” Yet that’s precisely the reputation many public relations consultants develop after sending out countless press releases with little newsworthy content. These public relations spammers risk losing credibility with editors … Read more
Is a Press Release Your Best Public Relations Bet?
A press release is undoubtedly important when it comes to drumming up publicity for your business. But should it be the *most* important part of your public relations strategy? A press release may not even be the best way for your company or clients to get publicity for a new product or an important announce… Read more
Can Public Relations Polish a Tarnished Image?
How do you polish a tarnished image? For celebrities, a tearful interview or two will go a long way to help sway the court of public opinion. But for a company or organization, a tarnished image requires a lot more public relations polish than an appearance on Larry King.
The first step in repairing a company… Read more
Putting Together Your Public Relations Strategy
So it’s time to put together a public relations/publicity strategy for your business or organization. The task can seem overwhelming. But if you break the job of public relations planning down into smaller steps, you’ll soon have it together. Here’s one way to put together an effect… Read more
The Strange Relationship Between Public Relations and the Media
The public relations industry and the media have always enjoyed a curious relationship. Those in the public relations industry will tell you that the media can’t do its job without PR flacks. Media folk, meanwhile, will suggest that public relations departments are little more than mouthpieces … Read more
Advice From Public Relations Pros: How to Deal With Difficult Clients
Recently I’ve received a number of emails from PR Fuel readers offering up insight, advice, and some rather hilarious stories about how tprotecting one’s personal and professional integrity when dealing with frustrating clients. In the public relations industry, advice from peers can … Read more