Writing a Press Release for Your New Business
The time has finally arrived! After months, maybe years, of careful planning and sleeping nights, your company is ready for the next step. It’s time for your company to step into the spotlight and make its grand entrance into the world. Your goal is to be part of the 25% of new businesses that make it u… Read more
PR Press Release Promotional Ideas
Press Release Promotion
In today’s digital-first media landscape, crafting and promoting an effective press release requires more than just good writing—it demands strategic distribution and promotional tactics that maximize visibility and engagement.
A well-crafted press release can h… Read more
How to Handle Negative Publicity
Is There Really No Such Thing as Bad Publicity?
P.T. Barnum once said “There is no such thing as bad publicity,” which is almost as good as Oscar Wilde’s quote that says “There’s only one thing in the world worse than being talked about, and that is not being talked about.”
And while bad publicity still gets pe… Read more
Media List Example and Tools: How to Build a Media List
Did your company just put together a press release in the hopes of getting some coverage for a new product or service? This press release isn’t going to do you much good if you don’t have a media list set up.
What is a Media List?
A media list, which can also be called a media contact list or a press li… Read more
You Sent a Press Release, Now What? Creative Promotions Inside
The global PR market is worth around 100 billion dollars in the US. A press release is necessary if you want to get ranked as the most trustworthy source by the media.
According to Business Wire, nearly 90% of journalists admitted to checking press releases to find good content. Creative promotions are nec… Read more
Social Media PR: How to Turn a Press Release Into Social Media Posts
What is Social Media PR?
Social Media PR (Public Relations) is the practice of managing an organization’s public image and communications through social media platforms. It combines traditional PR principles with modern digital communication strategies. Here’s a comprehensive look… Read more
Press Release vs. News Release vs. Media Alert: What Are the Differences?
Lots of people have confusion between these three terms, and what each of them do for you, so let’s fix that!
What is a Press Release?
Press Release: A press release is a formal, written communication specifically targeted at members of the news media. It is issued by an organization to announce newsworthy … Read more
How to Write a Partnership Press Release (+ Examples)
What is a Partnership Press Release?
A partnership press release is a formal communication issued to the media in the form of a press release by one or more companies to announce a new partnership or collaboration between them. This type of press release is used to inform the public, media, and other stakeh… Read more
Reputation Manager vs. PR Services: What Are the Differences?
These days, almost 80% of people value online reviews as much as personal ones. Maintaining a positive online reputation has become crucial for individuals and businesses alike. The demand for professional services that specialize in managing reputations has significantly increased.
Two common te… Read more
Web PR: What Is Digital Public Relations, and How Can It Benefit Me?
Demand for public relations firm services has steadily been on an upswing over the past five years. Within the United States alone, the public relations firm market now generates over $20 billion each year with 113,000 people employed within this field helping clients improve their public image.