How to Use Feature Stories as a Public Relations Tool
What is a Feature Story?
In journalism terms, a feature story is an “evergreen” story, meaning that its significance won’t fade over time. While the exploits of the latest celebutant have a limited shelf life, evergreen feature stories can run at any time. Read More
5 Tips for Identifying Your Unique Selling Point
One of the things we talk about quite often on here is how important it is to be different. You need to have a different message … a different brand that your target audience can connect to. After all, if you’re no different than anyone else in your industry, why should customers do business with you? And why should journalists cover your story? Read More
The History of the Press Release
The Origin of the Press Release and Its Importance to Public Relations
Have you ever heard the story of how a young man named Ivy Lee responded to a tragedy that took the lives of more than 50 people and used it to create what would become a mainstay of any public relations effort? Don’t worry if you haven’t. The truth is that most public relations practitioners haven’t either. Read More
Does Article Marketing Still Work?
Article marketing is one of the oldest online marketing tools around. Because it’s been around for so long, some claim that article marketing is no longer effective. They believe online marketing efforts are better focused on social media marketing and other newer techniques. Read More
Are Multimedia News Releases the Future of PR?
Multimedia News Release
A multimedia news release (MNR) is a dynamic communication tool that combines various media elements such as text, images, audio, video, logos, related documents, and social media integration within an interactive HTML framework. The addition of these elements helps to communicate your message more effectively, engages diverse audiences, and amplifies your reach across digital, social, and influencer platforms.
How Do Multimedia News Releases Work?
5 Ways to Determine Whether Your Story is Newsworthy
You slaved for hours crafting the most informative, beautifully written, and concise press release to ever cross an editor’s desk. But you wait, and wait, and still receive no calls from journalists or bloggers. You follow up with the newsroom and editors give you the brush off. You followed all the rules, you followed the standard press release format, and you distributed it widely. What happened? Uh oh.You forgot to ask yourself “Is my story newsworthy? Read More
10 Ways to Prepare for Public Relations Controversy
Sometimes controversy rears its ugly head in your business. Whether you wake up one morning to unexpectedly find an unflattering story in the newspaper, or the trouble has been brewing for awhile, there are ways to make sure that you mitigate any public relations damage and see your company through to the other side of the storm. Read More
Is it Time to Fire Your PR Agency?
When’s the last time you graded your PR firm? If it’s been a while, the time to reassess their performance is now. See, too many companies blindly trust their PR agency to always do the right thing for their business. They assume the PR people are the pros, so they give them all the room they need to do their jobs. Read More
4 Signs Your Brand is Outdated
Branding is something that a lot of companies seem to take the “set it and forget it” approach with. But times are always changing. Your business is changing, your customers are changing, and the way you communicate with one another is changing too. With that in mind, it only makes sense that your brand should change and evolve too. Read More
How to Write a Killer Lead for Your Press Release
The lead is one of the most important pieces of your press release. If it isn’t strong, you’ll lose the interest of your readers, and they won’t waste any time reading the rest of your press release. As a result, your release won’t get picked up, so you won’t get any media coverage. Read More