Last year, 90% of press releases were sent to publications with a digital presence. While some businesses still use TV and radio stations to distribute their press kits, most turn to the written word to get the message out.
Whether you have an huge marketing budget or you’re working with limited res… Read more
Failing to pay attention to what their competitors are doing is the reason 20% of small businesses fail. It’s very likely that many of their competitors are already finding PR lists to join. They’re doing this to gain a competitive advantage over other businesses.
A PR email list comprises m… Read more
As a small business owner, you know that breaking through the noise and capturing the media’s attention is no small feat.
Crafting compelling media alerts is the key, and in the following article, we’ll reveal 13 invaluable tips that will not only grab the media’s attention but also h… Read more
In today’s evolving and fast-paced digital landscape, it’s more important than ever to use every resource to your advantage. But not everything needs to rely on high-tech methods to make an impact. The humble press release is a tried-and-true tool with a powerful reach.
A survey by Global R… Read more
Companies use press releases all the time to make their company and message more visible to the public, investors, and their employees.
But should nonprofit companies consider press releases? Absolutely! They’re a powerful tool that communicates your nonprofit’s latest news, event… Read more
The time has finally arrived! After months, maybe years, of careful planning and sleeping nights, your company is ready for the next step. It’s time for your company to step into the spotlight and make its grand entrance into the world. Your goal is to be part of the 25% of new businesses that make it u… Read more
Looking to stand out in today’s saturated business world? Consider distributing a PR press release.
A well-crafted press release can help businesses create a buzz, promote brand awareness, and drive sales. Whether it’s a product launch, a new service, or a special event, a press release c… Read more
P.T. Barnum once said “There is no such thing as bad publicity,” which is almost as good as Oscar Wilde’s quote that says “There’s only one thing in the world worse than being talked about, and that is not being talked about.”
And while bad publicity still gets pe… Read more
Did your company just put together a press release in the hopes of getting some coverage for a new product or service? This press release isn’t going to do you much good if you don’t have a media list set up.
A media list, which can also be called a media contact list or a press li… Read more
The global PR market is worth around 100 billion dollars in the US. A press release is necessary if you want to get ranked as the most trustworthy source by the media.
According to Business Wire, nearly 90% of journalists admitted to checking press releases to find good content. Creative promotions are nec… Read more