10 Stupid Employee Relations Mistakes
Handling employee relations issues correctly is absolutely essential for creating a successful company. Never forget, your employees are a top asset, but if you botch your relationships with them, you could create a work environment with low morale and little productivity. Needless to say, this isn’… Read more
Why You Have a Facebook Page but No Friends
You know social media is the new black. And that if you don’t jump on the social media bandwagon then you might as well start marketing your business or personal brand via telegraph. But you take all the bloggers’ advice and build a Facebook page, only to see it languish in obscurity. Your only friends … Read more
7 Reasons Companies Are Still Skeptical Of Social Media
Spending on social media marketing has exploded, and all signs show that spending will continue to increase at a sharp rate over the next few years. This year alone, social media spending is expected to be in the billions. That’s because a ton of companies – from small businesses to huge corporation… Read more
The Dangers of Corporate Donations to Political Campaigns
Earlier this year, the Supreme Court stunned many when they reversed the nation’s federal campaign finance laws. The new law removes limits on corporations and labor unions to directly spend on political campaigns. In other words, corporations can now support their favorite candidates with donation… Read more
How to Pitch to Talk Show Producers
We all know that landing a five minute segment on the Today Show or any of the top-rated talk shows can be a life changing experience. But how do you go about getting on a talk show in the first place?
What is a Pitch to a Talk Show Producer?
A pitch to a talk show producer is a proposal that presents an idea for a segm… Read more
5 Good Reasons to Consider Repositioning Your Brand
In the early 1950s, Marlboro had a problem. The company that was, at the time, known for selling “Mild as May” woman’s cigarettes had low sales due to studies linking lung cancer to smoking. They needed to do something to spike sales and reach a new audience. Men wanted to smoke filtered … Read more
4 Tips for Launching an International PR Campaign
You’re the owner of a widget factory and you think that your products are perfect for the people of Canada, Central America, the Amazon Basin, Sub-Saharan Africa or perhaps the entire Indian subcontinent. You’re ready to take on the world, but how do you make sure the world doesn’t tak… Read more
5 Memorable Advertising Characters and Why They Worked
Since long before I was born, companies from nearly every industry have been using advertising characters to achieve marketing success. In highly competitive markets, a character goes a long way to make a company stand out from the crowd.… Read more
Public Relations and Marketing – What’s the Difference?
A man walks up to a woman at a party and says, “I’m great in bed.” That’s marketing.
The man’s friend walks up to the woman at the party and says, “He’s great in bed.” That’s public relations.… Read more
Why You Shouldn’t Answer Reporters’ Questions by Email
Today, an increasing amount of media relations is handled through email correspondence. Pitches are made by email; emails are used for follow up purposes; and in some cases, email is even used for interviews and giving quotes to reporters.… Read more