It’s pretty simple really. It doesn’t matter how great your story is; if you don’t have anyone in the media to pitch it to, your news will be dead in the water. It’s all in the list, and with the right media list, you could land coverage on blogs, newspapers, business magazines, podcasts, and much more. Of cour… Read more
A website that doesn’t get traffic is a useless as a chocolate teapot. Without traffic, you won’t get any leads or make any sales online. It’s as simple as that. Of course, not all traffic is the same, and just any old traffic won’t do. What you need to focus on is driving quality traffic and getting visitors wh… Read more
With online press release distribution still remaining a powerful tool for generating buzz and increasing search engine rankings, more and more companies are looking for ways to track the effectiveness of their press releases. Sure, your press release distribution company likely offers you some lev… Read more
Handling employee relations issues correctly is absolutely essential for creating a successful company. Never forget, your employees are a top asset, but if you botch your relationships with them, you could create a work environment with low morale and little productivity. Needless to say, this isn’… Read more
You know social media is the new black. And that if you don’t jump on the social media bandwagon then you might as well start marketing your business or personal brand via telegraph. But you take all the bloggers’ advice and build a Facebook page, only to see it languish in obscurity. Your only friends … Read more
Spending on social media marketing has exploded, and all signs show that spending will continue to increase at a sharp rate over the next few years. This year alone, social media spending is expected to be in the billions. That’s because a ton of companies – from small businesses to huge corporation… Read more
Earlier this year, the Supreme Court stunned many when they reversed the nation’s federal campaign finance laws. The new law removes limits on corporations and labor unions to directly spend on political campaigns. In other words, corporations can now support their favorite candidates with donation… Read more
We all know that landing a five minute segment on the Today Show or any of the top-rated talk shows can be a life changing experience. But how do you go about getting on a talk show in the first place?
A pitch to a talk show producer is a proposal that presents an idea for a segm… Read more
In the early 1950s, Marlboro had a problem. The company that was, at the time, known for selling “Mild as May” woman’s cigarettes had low sales due to studies linking lung cancer to smoking. They needed to do something to spike sales and reach a new audience. Men wanted to smoke filtered … Read more
You’re the owner of a widget factory and you think that your products are perfect for the people of Canada, Central America, the Amazon Basin, Sub-Saharan Africa or perhaps the entire Indian subcontinent. You’re ready to take on the world, but how do you make sure the world doesn’t tak… Read more