Twitter is a versatile and useful tool for any PR campaign, but using is willy-nilly can lead to great peril. In fact, if you really try at it, you can completely wreck your job, your life, even your marriage! Here are some helpful tips if you want to use Twitter in the worst ways possible.
Use a Work Account as a … Read more
Facebook is useful for any PR campaign, but have you linked up with any of the public relations pages yet? There’s a growing community on Facebook as social media gains more notice, so use them to your advantage. Check out these five pages/groups that you should “like” immediately.
This is … Read more
Social media influencers can do amazing things for your business. There are countless examples of how a single influencer has spiked sales, made a product cool, and helped a company be more in tune with their market (google “Stanley tumbler story” for example.)
However, working wi… Read more
Making the decision whether or not to accept new clients can sometimes be daunting. The first instinct of many business owners, especially when first starting out, is to take on every Tom, Dick, and Harry who comes along. You want a lot of business, and a lot of business means a lot of money, right? Not necess… Read more
Can public relations solve the world’s problems? Of course not. But can it solve all the problems for your business that appear out of the blue in the middle of the night and leave you pacing the floor? Definitely! Even the toughest cases can be fixed with a little savvy and wit. These include:
1. Freudian Sli… Read more
Do you know what people are saying about you? Or more importantly, what people are saying about your brand? How in the world do you track across the span of the Internet to protect your reputation and the reputation of your business? Here are ten free reputation management tools that take all the sweat out of … Read more
As an industry that almost seems like magic to some people, public relations suffers under the weight of certain misconceptions. People assume we’re always out on the town with a martini in one hand and our cell phone in the other, while the truth is usually way more boring; we’re stuck at our desk, cell phon… Read more
If you know anything about Kanye West, you know that he’s no stranger to controversy. Whether he’s accusing President Bush of being a racist or interrupting Taylor Swift’s award acceptance, the guy always seems to find himself in a mess.
Recently, the controversial rapper has found himself on the road to … Read more
Writing content for the web is completely different from writing content for print consumption. The simple truth is that people read differently on a computer screen than they do on a piece of paper. Not only do computer monitors make it difficult to read for long periods of time, but people who use the web t… Read more
When your social media campaign is under way, you may wonder what daily tasks you can do to keep your numbers rising and traffic flowing. Here are five simple little things you should do every day to maintain a healthy campaign that will get noticed for months and years to come.
1. A Little Chit-Chat
Sometime… Read more