PR Fuel: Press Release News, Resources & Public Relations Tips - Page 63 of 94

How easy is it to jump from journalism to public relations? Some argue that it’s simple, while others say that it’s nearly impossible. Journalists do face some unique challenges when they want to make the leap to PR. Let’s take a look at the pros and cons.

Pros

Of course one of the major pros for journalists ma… Read more

The success or failure of your new PR campaign hinges on asking the right questions before you take action. If you spring into action without taking the time to plan carefully, you’re not going to achieve the level of results you hope for.

Here are 5 simple questions to ask yourself to make sure you’re on the r… Read more

When it comes to local internet marketing and reputation management, perhaps no website is more important to companies than Yelp. In the unlikely event that you don’t know what it is, Yelp is a site that allows customers to share their opinions about local businesses. Users can submit reviews, positive o… Read more

Need help organizing all your big journalist contacts? Keep sending your press releases to the same people over and over? Then you need a good customer relationship management program! Here are 5 that will help you separate your Carl Bernsteins from your Dan Rathers.

1. Salesforce

“Success. Not softwar… Read more

Hate press releases? You’re not alone! As time goes by, and new ways of marketing emerge, the lonely traditional press release is getting left behind. Here are five reasons why nobody can stand press releases anymore.

1. They Get Ignored

You spend so much time getting everything just right on your press re… Read more

I’m a PR guy, and I know a number of other PR guys and gals who I respect more than I can even put into words. But let’s face it. Our industry is plagued with some pretty annoying people. These are the types of PR guys who waste journalists’ time, overcharge their clueless clients, and use ridiculous PR speak, li… Read more

Now that things like social media are part of a PR pro’s daily life, it may seem that the job is becoming almost a customer service career. Updating Facebook to calm nerves, responding on Twitter to put out fires. Is PR really heading toward turning us into glorified customer service reps, or is it still, bas… Read more

One of the most challenging parts of managing an active blog is finding new topics to write about day in and day out. You always want to make sure that every piece you publish is the best content you’re capable of creating, so you don’t want to resort to generic filler content or rehashed pieces.

Thankfully, t… Read more

If you’ve taken my advice and employed the leaky faucet approach to PR, you’re writing a number of press releases on a consistent basis. Obviously, you don’t want to spend any more time writing your press releases than you have to.

I’ve come up with a short list of tips to help you write your press releases fas… Read more

Once in a while, something truly out of the ordinary happens in the PR world that really makes the rest of us stand up and pay attention. Maybe a company manages to pull off a great stunt, or manages to divert a crazy situation by acting clever. Whatever it is, there’s something to be learned from even the crazi… Read more