PR Fuel: Press Release News, Resources & Public Relations Tips - Page 62 of 94

Your boss comes to you with some big news and wants you to write up a kickin’ press release about it. You ask what the big news is and she tells you the company is planning to send out company emblazoned coffee mugs to their favorite clients. Now, before you start writing, let’s look to see if this is actually new… Read more

In the fast-paced world of media and public relations, the accuracy of a press release is paramount. However, mistakes can occur. When they do, it’s essential to address them swiftly and effectively. Here’s a guide on how to correct errors in a press release.

There’s nothing more heart-sto… Read more

When it comes to press releases, first impressions are everything. If the opening (or “lead”) paragraph of your press release doesn’t quickly grab the attention of the reader, everything else you’ve written is for nothing. Your press release won’t get picked up, and your story will die. It’s pretty simp… Read more

A good press release deals only with the facts. No opinions. No hyperbole. Just honest, accurate information that supports your story.

But let’s face it. Sometimes, facts and statistics can be, well, boring.

For example, about 400,000 Americans die each year as a result of smoking. That’s a pretty impre… Read more

Did you have your algorithms and SEO all figured out for Google? Too bad, it’s all changed, if you haven’t heard. Of course, Google changes their formulas and algorithms all the time to keep up with user trends. However, this change is destined to be a big one, and, for once, it’s positive news for all us PR pro… Read more

So you finally emailed that press release out after a week of solid work. Time to relax! Right?

Not so! There a number of things you could be doing to make sure your press release hits the ground running and doesn’t disappear into the ether. Let’s take a look at five of them.

1. Cultivate the Reporter

After send… Read more

You wake up one day and check your local newspaper. Lo and behold, right there on the first page, is a news story based on your press release! After all these many years a friendly reporter did you a solid and covered your announcement. So how do you go about thanking them? Send them flowers? Take them to a fancy … Read more

You ensure that your resume looks up-to-date. The shoes are shined and the shirt is starched. You have this job interview in the bag before you even so much as shake hands with the hiring manager. So why are you jeopardizing your new job before you even get it?

There are seven ways that Facebook could cost you y… Read more

Some public relations campaigns are fantastic and make companies a lot of money. However, there are some campaigns that literally change the world! Whether their creators knew it at the time or not, these five examples influenced the world we live in today in many ways.

1. Keep America Beautiful

A careles… Read more

Think of the last crazy social media campaign you came across. There are definite reasons that campaign made it to your Facebook wall or email inbox. For every successful one, there are at least a thousand that don’t see the light of day. Most of these were uninspired, lazy efforts, but sometimes the good on… Read more