One of your employees, desperate to get on your good side, decides they want to monitor the company Twitter feed 24/7. Unfortunately, they haven’t quite gotten the hang of switching between accounts. During a particularly rowdy Friday evening they accidentally tweet about how much fun they are having w… Read more

Sometimes it seems like writing press releases is a fruitless exercise. Usually this comes about because you’ve simply run out of fun ideas – which shows up in your writing! Nobody wants to read a boring press release, so yours get rejected. It’s a catch-22.

So to help with this conundrum, let’s take a look a… Read more

As you pore over your morning emails, you see a press release from your company’s president that he is very sorry for the recent problems customers have encountered with the latest product release. He promises no more errors will be made in the future, but in the meantime, all customers experiencing issue… Read more

Well, you goofed. Big time. The Twitterverse is ablaze with anger, your Facebook feed is filled with seething rage, and the national news has even given the story airtime. Your face is red and soon your profit margins will be, too! Unless you do something.

But is there any coming back from a huge faux pas like … Read more

It’s something businesses struggle with constantly: do they focus on marketing or public relations? Is it more important to get the word out about the company, or is it better to try and talk to people directly?

In a perfect world, you’d be able to spend the same amount of energy on both marketing and public r… Read more

What does it take to build a brand that’s memorable…a brand your target market can trust and connect with? If you keep these 10 commandments of branding in mind, you’ll be well on your way to achieving your business objectives.

1. Brands aren’t built overnight – The success of a brand isn’t measured i… Read more

Whenever you think about distributing press releases, you probably focus on targeting key members of the media or maybe publishing them on various online press release directories. But did you know you can get even more from your press releases by sending them to clients and prospects?

Here are a few of th… Read more

Boilerplates In Press Releases

Boilerplates in press releases are one of the most important elements of a press release and one of the best things you can do to communicate the key information that needs to be provided in every press release.

What is a Boilerplate in a Press Release

A “boilerplate” is basic… Read more

One of the main ranking factors used by Google and other search engines is the number of links a website has pointed at it. The more back links from quality websites your site has, the higher it should rank for the keywords you’re targeting.

Not surprisingly, press release distribution is one of the most pop… Read more

Don’t Make These Press Release Mistakes

When you’re first starting out writing press releases, it’s difficult to not slip up and make a few mistakes. Unfortunately, many of these mistakes come from simply not having experience in the field. Most journalists have come to notice these, so they will automa… Read more