It’s something businesses struggle with constantly: do they focus on marketing or public relations? Is it more important to get the word out about the company, or is it better to try and talk to people directly?

In a perfect world, you’d be able to spend the same amount of energy on both marketing and public r… Read more

What does it take to build a brand that’s memorable…a brand your target market can trust and connect with? If you keep these 10 commandments of branding in mind, you’ll be well on your way to achieving your business objectives.

1. Brands aren’t built overnight – The success of a brand isn’t measured i… Read more

Whenever you think about distributing press releases, you probably focus on targeting key members of the media or maybe publishing them on various online press release directories. But did you know you can get even more from your press releases by sending them to clients and prospects?

Here are a few of th… Read more

Boilerplates In Press Releases

Boilerplates in press releases are one of the most important elements of a press release and one of the best things you can do to communicate the key information that needs to be provided in every press release.

What is a Boilerplate in a Press Release

A “boilerplate” is basic… Read more

One of the main ranking factors used by Google and other search engines is the number of links a website has pointed at it. The more back links from quality websites your site has, the higher it should rank for the keywords you’re targeting.

Not surprisingly, press release distribution is one of the most pop… Read more

Don’t Make These Press Release Mistakes

When you’re first starting out writing press releases, it’s difficult to not slip up and make a few mistakes. Unfortunately, many of these mistakes come from simply not having experience in the field. Most journalists have come to notice these, so they will automa… Read more

Are you following your competitors? I don’t mean visiting their website occasionally to see what changes they’ve made to their shopping cart, I mean REALLY following them. They’re no doubt doing the same to you, as they want your business for their own.

Here are five things you should keep an eye on if you wa… Read more

At what point does “sending out a lot of press releases to gain exposure” become “I just angered every single journalist in my city?” It’s easy to blacklist yourself and your entire company by constantly sending out press releases to newspapers, especially to ones that you’ve already submitted.

On the ot… Read more

Earning the trust of customers is the key to making sales and building client loyalty. Today’s consumer is more skeptical and more careful than ever before. They ask a lot of questions and demand a lot of accountability from the companies they do business with. And if they don’t trust your company, they won… Read more

When it comes to social media marketing (and all forms of marketing for that matter), I’ve never been a big fan of rules. People are always trying to tell you what you should do and how you should do it, but as the old saying goes, “there’s more than one way to skin a cat.”

Surely, you’ve heard at least a few of thes… Read more