Press releases. We write them in an attempt to capture the interest of overworked journalists. If we do a good enough job (and with a little luck), they’ll pick up the story and run with it.

But is a written press release the only way to go about it? Is there anything we can do to supplement our PR efforts? You bet… Read more

As noted a few months ago in our tongue-in-cheek post, networking events can prove pretty ridiculous. Sure, they can be a good place to make valuable connections, but oftentimes, they present you with the same old people time and time again. So how can you make sure you’re attending the right events and no… Read more

Fun fact about me: I had never heard the phrase “throwing someone under the bus” until I was well into my 20s. Somehow that phrase totally escaped me growing up. So naturally I was a little confused – not to mention concerned – when I first encountered it.

In any case, despite my ignorance, it’s a cute if not hor… Read more

How to Start Your Business’s New Year With a Bang

Anyone can make a New Year’s resolution. Heck, we all do, though “losing weight” and “finding more time for community service” quickly fades away once February hits.

Instead of resolutions this year, how about some promises to yourself and to your business… Read more

With the New Year upon us, now is a great time to resolve to improve employee relations – the manner in which your organization’s administration interacts with employees. The better you get at employee relations, the happier your staff will be. The happier your staff, the more productive they will … Read more

What is a Headline?

A headline is a short, compelling line of text set at the top of an article, blog post, press release, or any form of written content. It serves as an introduction to the subject matter. Its purpose is to attract the reader’s attention, communicate the essence of the story, and moti… Read more

Are customers not taking you seriously or flat out ignoring you and your message? Then you may have to change tactics when marketing yourself. There’s a lot of noise and buzz out there so you can’t really blame the general public for feeling lost and confused!

Try these five unconventional ways to adjust yo… Read more

Networking events – place to make good contacts or waste of your time? Honestly, depending on the event and how you approach it, it could be either. But one thing’s for sure. Every event you attend will present you with the same ridiculous cast of characters. Sure they may look a bit different, but the… Read more

One way to get your product noticed is to have bloggers with good followings test and review it. And like anything else, there’s a certain protocol you should follow when pitching the idea to them. Here are 5 ways to go about it:

1. Get personal — Few things will annoy a blogger as much as some obviously gen

Self-promotion … Some people do it naturally. Others despise it. Either way, getting it right is crucial to growing your business. Here are 7 essential tips to get you started on the right foot:

1. Zero in on your target market. This seems obvious, but you’d be surprised how many people get this wrong. Step one