PR Fuel: Press Release News, Resources & Public Relations Tips - Page 59 of 95

Everybody wants to get on the good side of the media, but what lengths will some people go to be on the right side of the fence? One insidious trend has been causing major waves in the journalism world for quite a while now. It’s called “pay for play,” and it has many people crying foul.

What is it?

Pay for P… Read more

PR graduates who know how to pump out a press release are a dime a dozen. However, you’re looking for GOOD press releases and don’t want to get something that looks like it was done via a form. How do you filter out the rest and hire the best? Let’s take a look at some ways you can evaluate your potential press rele… Read more

By now, you’ve probably heard a little something about the Google Panda update. In short, this Google algorithm update is designed to reduce the value of duplicate content, low quality content, and low grade links from content farms.

After the update was initiated, a lot of websites who relied on link bui… Read more

Writing a great press release headline is one of the most important things you need to do to get your announcement read. A great headline entices the reader and invites them to check out your story. It tells them to keep reading.

Having said that, anybody who has been in this business for more than a few minute… Read more

Many words have been spoken (and typed) about what kind of content you want out on the Internet to represent your company. One of the most steadfast rules is that you never want to insult your audience. Making them feel uncomfortable is easily one of the worst things you can do, as it associates your business … Read more

Remember when you were a kid and mom would make you a PB&J for lunch? You would always eat the insides of the sandwich (cut into triangles, of course!) and leave all the crust on the plate. When your mom would ask why you didn’t eat the entire sandwich, you’d say “I did!” You never knew why you didn’t like the … Read more

When you’re going through a PR crisis, your credibility is on the line. We live in an increasingly jaded society. People have been trained to believe the worst, and more times than not, they’re right to do so. After all, where there’s smoke, there’s usually fire, so if you find yourself embroiled in controv… Read more

Ah, the perfect email pitch. If such a thing exists, it’s extremely hard to nail down. And even a “perfect pitch” would need to be altered depending on who you’re sending it to, so it’ll never be the same.

With so much to think about, how do you even begin? Like most things, it’s best to start at the beginning. Wi… Read more

You naturally want to give your product out to whoever will take it and put in a good word for you. But have you stopped to consider what the best way is to go about it? Shipping out your brand new miracle product is a great way to get some publicity, but you may find yourself getting burned if you don’t do it right.… Read more

Non-Profit Public Relations

When your funding depends on not offending the people who keep you afloat with their money, it’s important to keep your public relations dealings in check. Unfortunately, these five examples forgot to remember this during their big goofs.… Read more