PR Fuel: Press Release News, Resources & Public Relations Tips - Page 53 of 94

What is the underlying purpose of all the PR work you’re doing? Why are you spending all of this time and money? Yes, it’s inevitably to bring in more business, but you accomplish this through building relationships. So all the public relations work you do  —  it’s to get people to like and… Read more

Oh man. You just off the phone with your boss and are seriously flipping out. She told you one of the company’s warehouses went up in flames and the cause is a little suspect. There might even be some foul play involved. Worse, several employees were hurt in the fire, though thankfully none were killed.

Even a… Read more

Every journey begins with a single step. It’s best to start at the beginning. Every rose has its thorn.

Ok, the last one didn’t work, but there a bunch of platitudes about the beginnings of a journey or quest. Your PR campaign is no different. No matter what your goal is, there’s one aspect of the campaign that… Read more

You have something to offer your customers. Maybe it’s a useful product or a service that will make their lives easier. But unless you’ve just come up with a new invention no one’s ever heard of, the odds are there are other people out there doing something very similar to what you’re doing. That means that in … Read more

Writing a case study is a great way to increase credibility with potential clients. Follow these tips to produce one that works the way it’s supposed to!

1. Write a headline focused on results. As in all types of writing, the headline will either grab your reader’s attention or cause them to move on. Sin

Social media is funny – sometimes it’s deadly serious, and sometimes it just seems like a large scale game. But even when it’s at its most intense, social media is still like a game – chess, that is. Each part of your campaign adds up to a complete set of pieces, all of which together can bring you success on the b… Read more

Your company has a huge announcement in the works. You’re gearing up to help spread the news out to the world. Suddenly you have a revelation: let’s offer it as an exclusive! That way our news will seem even bigger than it already is. Plus, we’ll have a unique deal with one media outlet, guaranteeing lots of co… Read more

Every industry comes with its own unique challenges and hurdles, and the public relations field is no different. However, there are certain challenges PR pros face that make this career particularly tough sometimes, especially under certain circumstances.

Don’t get me wrong, I don’t think it’s as str… Read more

I once had a client who was launching a really terrific golf product. We were discussing what the best plan was to get the word out about his item, and he told me he wanted to send out the initial wave to editors of business magazines.

I thought that was strange, so I asked him why. “Businessmen play golf,” he sai… Read more

There’s always somebody. No matter how well you think you’re doing, there’s always the one person who comes onto your Facebook page or sends you an email telling you just how much you suck. Everything you’ve done up to this point in your life is wrong and your business will close its doors in a matter of hours…… Read more