PR Fuel: Press Release News, Resources & Public Relations Tips - Page 51 of 94

Why Radio Interviews Scare the Hell Out of Most People and What You Can Do About It

August 16 2012

They say most people have a greater fear of public speaking than they do of death. Think about that for a second. People are more afraid of speaking in front of an audience than they are of dying. That’s pretty wild when you really stop to think about it.

Not surprisingly, a lot of people are scared as hell of get… Read more

Simple Tips for Using YouTube for PR

August 14 2012

Video has become more important than ever before to business marketing. Thanks to social video sharing websites, namely YouTube, no longer are we forced to pay big advertising dollars to put commercials on TV. Instead, small businesses can produce their own commercials at a low cost, post them for free o… Read more

How to Win Journalists and Influence the Influencers

August 13 2012

I’ve said it before, and I’ll keep saying it over and over until the day I die. If you want your press release to truly succeed—if you want to set yourself up to have the absolute best chances to reach the masses—then you need to get in good with the journalists. Blindly approaching and soliciting them simply w… Read more

How to Transform Safe, Bland Press Release Quotes into Quotes the Media Will Love

August 10 2012

When it comes to press release writing, there are certain things you need to include that are considered non-negotiables. The title, the contact info, the company summary…the list goes on and on. However, one of the most important pieces to the puzzle that we don’t often mention is the quote. Bottom line, … Read more

Oops! The Writing Mistakes in Your Last Press Release

August 02 2012

It can be frustrating when a press release you’re particularly excited about goes absolutely nowhere. But even if you’ve gone over the writing several times there are a few mistakes you’ve probably missed and that’s what kept it from getting picked up. Instead of getting mad or frustrated, let’s take a lo… Read more

The Press Release Is Not Dead – A Reflection on Press Releases in the Social Web Times

July 26 2012

There are now several billion media channels for PR freelancers and agencies to use to promote companies, charities and events. With new channels popping up every day, even seasoned professionals can find it bewildering, while for small firms trying to gain exposure can be a time consuming and frustrat… Read more

Writing a Great Subject Line for Your Pitch

July 23 2012

You have an awesome pitch, and now it’s time to send it by email to the reporter of your choosing. And while you probably thought composing the pitch was the hardest part, the truth is that you still have one of the largest challenges ahead — getting the reporter to open your email. How can you guarantee that th… Read more

Marketing 101: Costs vs. Benefits

July 20 2012

In all the different ways you can break down a marketing campaign to its core, one that can greatly divide your customers is deciding whether to focus on the costs of your product or the potential benefits of buying it. People are naturally going to be interested in both of these, but whichever one you choose … Read more

Guide to Reaching Older Audiences on Social Media

July 19 2012

Reaching older folks on social media almost sounds like an oxymoron. After all, Facespace and Twitterbook are all for the whippersnappers, right? The older generations are out in their gardens while they knit sweaters.

Well, that isn’t so, and hasn’t been true in a long time. Many older people have been o… Read more

Persistent or Pushy? Following Up On Your Pitch

July 18 2012

You sent your press release. Now what? Do you sit and wait, hoping the journalist takes notice? Or do you follow up and risk getting on their nerves in order to gain recognition? To help you make that grand decision, I’ve composed the dos and don’ts of following up:

Do … follow up by phone. If you’ve neve… Read more