If you’ve followed this blog for a little while, you know that press release writing is one of the major topics I cover here. It’s a very important topic to me, and I truly believe that becoming a better press release writer can do wonders for your PR efforts.
But I also realize that with all the various tips and … Read more
If you’re a baseball fan, you’ve probably heard a little about the recent suspension of San Francisco Giants outfield Melky Cabrera. For those of you who haven’t been keeping up with the story, let me catch you up to speed. The star player was recently suspended 50 games by Major League Baseball for a positi… Read more
I’ve always been a firm advocate for getting your point across in as few words as possible. Today’s readers are more pressed for time than ever before, and as it relates to PR, reporters are bombarded by pitches all day long, so the faster you can get to the point, the better.
Unfortunately, a lot of writers ha… Read more
There’s really no way around it — most PR internships are tough. You might find yourself spending more time than you’d like changing the ink cartridges in the printers than doing actual high-level PR projects, but with a positive attitude and a good work ethic, you really can get quite a lot out of your PR int… Read more
As the face of your company, you may find yourself having to give speeches from time to time. Maybe you’re giving a speech at an industry conference, or perhaps you’re just trying to rally the troops at the annual company party. No matter what the venue, there simple fact is that you want your speech to get you… Read more
If you aren’t keeping track of what’s being said about you in the social media space, you’re asking for trouble. These days, everyone is on Facebook or Twitter, or they have a blog, or they participate in some sort of online community. And they’re constantly posting their opinions and talking about their e… Read more
As you continue to grow your business, you’re going to find that all the different hats you’re wearing are weighing you down to the point that something has to give. That means you’re going to have to find people to whom you can delegate responsibilities. In most cases, you will need someone to take over the P… Read more
Congratulations! Your company got some media coverage. Maybe you’re featured on a popular industry blog, or maybe you even got your story in print in your local newspaper or in a magazine. But wait a second. What’s that? Did they spell your name wrong? Or wait … did they really get … Read more
I’m crossing my fingers in hopes that you and your business never have to face a crisis. However, I can’t promise that these positive vibes I’m sending you will do you much good. With that in mind, I’m also going to give you a piece of advice: have a plan in place for how you will respond should a product fail, a pu… Read more
There are so many apps out in the marketplace right now it’s hard to imagine any of them doing particularly well. However, apps succeed almost every day, even though they may not be blockbusters.
What separates the winners from the hordes of the never-noticed? Often it’s nothing but some good ol’ fashione… Read more