Why Spelling and Grammar Matter in Your Press Releases
I recently came across an article that asked if spelling and grammar mattered in press releases. The author makes the argument that “it doesn’t really matter how it’s written, it’s about what’s in them.” She goes on to say that most of your press release will end up on the cutting room floor anyway when the re… Read more
5 Secrets to Preventing Disgruntled Employees
Earlier this year, Greg Smith, a Goldman Sachs executive, quit the company and wrote a scathing op-ed in the New York Times as part of his resignation, saying that the firm was using unscrupulous business practices and ripping off its clients. This led to a feeding frenzy and a full on attack against Goldma… Read more
Picking the Best Press Release Distribution Service
You’ve written a press release, but now what? How are you going to get it seen? While you might be thinking of going the route of using free or low press release services, there are many reasons to avoid this strategy. What about emailing your press release to reporters? Good idea, but chances are that you don… Read more
Three Interesting Press Release Ideas
What’s harder than getting your story picked up by the media? Figuring out what angle to approach it from in the first place! Discovering a truly unique idea can cause a real brain meltdown sometimes, especially if you’ve written tons of them on the same subject. They can really start to run together, and wh… Read more
5 Things to do at the End of Your PR Internship
So, you’ve rocked the heck out of your PR internship, but now your internship is coming to an end. Before you walk out the door on your way to never making the company another pot of coffee or taking any more minutes for them at their meetings, there are 5 things you should do.
- Get feedback on your overall perfor
Press Release vs. Media Advisory
What is a Media Advisory? AKA a Press Advisory
A media advisory alerts the media, in a concise manner, to upcoming events (like a press conference). Think of it like an invitation that answers only the important questions: Who, What, When, Where, and Why.
When Would You Issue a Media Advisory?
The purpo… Read more
How to Hold a Great Press Conference
As I’ve already discussed on this blog, many press conferences are unwarranted. The truth is that many of you reading this right now have never hosted a press conference before. And there’s nothing wrong with that. Press conferences are not the backbone of public relations, and in most cases, there are fa… Read more
Giving a Statement to the Media? Read This First.
Whether you’re responding to a company crisis, commenting on a breaking story related to your industry, or remarking about a big merger your company was just involved in, giving a statement to the media is often easier, quicker, and more helpful than writing a traditional press release. Releasing a stat… Read more
What’s a Media Advisory and Should You Use One?
Whether you’re a seasoned veteran who has written hundreds of press releases for your business or you’ve just finished sending out your first ever release, another press-related document exists that you might want to know about. It’s called the media advisory and depending on what you’re trying to acco… Read more
What to Include in the ‘Editor’s Note’ Section of Your Press Release (Including Examples)
Editor’s Notes in a Press Release
The editor’s note in a press release is where you provide additional context, clarification, or supplementary information to help journalists fully understand the context of a press release. It should contain information about the organization(s) involved in the pr… Read more