PR Fuel: Press Release News, Resources & Public Relations Tips - Page 46 of 94

The 3 Goals of Every Email You Send to a Reporter

January 09 2013

Every time you write and send an email to a reporter, there’s a purpose behind it. Every email has certain things that you want it to achieve. And how effectively you’re able to achieve those things determines how successful your PR efforts will be.

From my experience, there are 3 main goals you have every ti… Read more

5 Things You Can Do To Improve Communication With Your Employees

January 08 2013

Communicating effectively with your employees is essential to creating a happy, productive workplace. When you communicate well with your employees, you can build good relationships with them, and when you do that, you can:

  • Improve employee morale
  • Increase employee productivity
  • Increase employee
Read more

The 5 Reasons Reporters Aren’t Using You As a Source

January 04 2013

Aren’t you tired of seeing your competitors getting all the ink? Doesn’t it get old seeing someone else in your industry giving an expert quote when you’re just as qualified (or maybe even more qualified) to give a quote? Do you feel like you’re banging your head against a wall trying to get the media to notic… Read more

Why Being Adaptable is Crucial to Success in PR

December 31 2012

Humans are a funny bunch. Just when you think you have them figured out, they do something completely unexpected. It’s one of the reasons why running a business can be difficult – just when you have a solid plan, your customers throw several monkey wrenches in the gears.

A friend of mine owns a pet grooming bu… Read more

Press Release Trends for the New Year

December 26 2012

Press releases may have a “classic” feel to them since they’ve been around so long, but they go through trends just like anything else does. And while you may not be aware of it, the basic press release is changing all the time.

2013 will be no different. Although it’s tough to say exactly what they will be, the … Read more

Need Some Inspiration?

December 17 2012

Are you having a blah day? Struggling to find the motivation to get started on your work? We all have these days. You wake up in the morning, ready to tackle the day, but after that first cup of coffee you just stare blankly at your computer screen.

Sometimes what we really need is a good kick in the pants, some gr… Read more

How to Develop an “Alternate Reality Game” (ARG)

December 14 2012

You’re scouring the Internet for fun when you stumble across a mysterious message post. Somebody found a weird website and they can’t figure out what to make it. You click and find yourself similarly baffled.

The website is just a jumble of numbers and weird pictures. You start to get a little freaked out by … Read more

How to Expand Your Customer Base Without Angering Your Core

December 13 2012

We’ve all seen it – the business that makes a desperate grab to expand its customer base with some crazy tactic that explodes in their face. You can see it coming, and most likely they can too, but they feel like there’s no avenue left to them. Once you get tired of selling to the same people and want to expand, it… Read more

With Print Media on the Decline Will Journalists Be More Open to Your Story?

December 11 2012

It’s no big secret that print journalism isn’t doing so great right now. With 24 hour news stations, the Internet, and even online versions of their own editions, newspapers and magazines are looking for ways to stay relevant in an increasingly electronic world.

However, their heartbreak and struggle c… Read more

5 Easy Ways to Use Video Marketing for PR

December 10 2012

Public relations is all about communication. These days, there are more ways to communicate with your audience — whether it be the media or customers — than ever before. One highly effective way to communicate is through video.

People spend hours each month browsing video sharing sites like YouTube, wat… Read more