PR Fuel: Press Release News, Resources & Public Relations Tips - Page 44 of 94

Make no mistake—press release writing is a specialized skill. However, that doesn’t mean that the skills I’ve acquired from years of writing press release don’t carry over to other forms of writing that I do. Writing press releases has absolutely made me a better all-around writer. How?

• The more I write,

When communicating with your customer base, you may make the mistake of thinking they run the show. After all, they have all the money, which you desperately want and need. They have the desire to buy from you so you naturally feel like you have to cater to their every whim.

For the most part that’s true. Howev… Read more

You want to help your colleagues and friends promote and improve the general well-being of your industry, but you’re not sure how. It can be a little daunting when others are throwing out ideas and organizing get-togethers. Here are a few things you can do in your professional organization to help out more… Read more

“Denial” isn’t a word you hear around the PR community too much considering it’s the opposite reaction you want from your customers. The last thing you want is to see people, upon experiencing your new campaign, covering their ears and shouting, “No, no, no!”

But denial has to be taken into account when des… Read more

As the internet continues to be flooded with gobs and gobs of press releases, the overall quality seems to be getting watered down. As I have highlighted in a number of posts, it’s not just the actual content (although that is an issue, as people put up release after release for links with no real newsworthy c… Read more

Retracting a Press Release

To retract a press release means to officially withdraw or take back the statement or information that was previously disseminated to the public and the media. This is usually done when the information in the original press release is found to be incorrect, misleading, or no lo… Read more

English poet Robert Southey once said, “It is with words as with sunbeams — the more they are condensed, the deeper they burn.”

Thomas Jefferson showed a similar love for brevity when he quipped, “The most valuable of all talents is that of never using two words when one will do.”

Nietzsche also had somethin… Read more

In the world, the term “spin” has a fairly negative connotation. We think of mega corporations or politicians trying to get out of trouble for something naughty they did or a TV station leaving out information because their owners have an interest in the story being squashed.

But that’s not the only meanin… Read more

In general, your press releases shouldn’t be very long. In most cases, you should be able to write an effective press release in just a few hundred words. However, special situations may exist that call for a longer press release.

Unfortunately, most people don’t like to read a lot of words, and if you send o… Read more

Not so long ago, search engine optimization was pretty easy. Basically a standard, moderately successful SEO strategy looked like this:

1. Optimize your site.
2. Write a few pieces of content per month.
3. Spin that content into a million other pieces of content.
4. Post the content in as many places as possible to g