PR Fuel: Press Release News, Resources & Public Relations Tips - Page 43 of 94

Would you believe me if I said the boilerplate was one of the most important parts of your press release? Think about it – this is the chunk of text that gets used time and time again in every press release you send out. When you’re distributing press releases on a regular basis, that means your boilerplate is g… Read more

Have you heard of the “nuclear option?” It’s whatever option is available to you that you hope will blow up like crazy, but you want to save until a last resort. In other words, you have a tactic you know will work on a large scale, but may have other consequences; hence your hesitation to actually use it.

In pol… Read more

Do you ever feel like success is running away from you? I know I occasionally feel like true success is just out of reach. This is usually a result of setting my goals way too high and not knowing what I want at the time. When I re-evaluate what I’m actually reaching for suddenly I realize just how well I’m really … Read more

Generally, when people think of public relations, at some point a newspaper will flash in their mind. That’s because for most people two things are true: newspapers are a thing that exists, and written press releases – designed for print media – are a big way in which companies spread news regarding their r… Read more

Well, it finally happened. The dreaded day when you wake up and realize those 10,000 emails in your inbox means you’re going to have a very bad day…week…month. You or another member of your team posted something online or your company ran a commercial and now thousands of people are clamoring for your head. … Read more

A friend of mine is a movie aficionado, so much so that he started a movie review website. He’s one of those film buffs that can’t just tell you if a movie is “good” or “bad.” If you ask him, you better be prepared to sit down for a while and have a working idea of film theory.

After many hours of discussion with him, … Read more

Newsflash—the internet is flooded with crappy content. Among that crappy content are thousands, if not millions, of worthless press releases. You know the kind. You’ve probably read a few of them when you first started writing press releases and you scoured the web looking for examples. You know—the re… Read more

How to End a Press Release

The last part of a press release typically follows a standard format with specific components:

The key elements for ending a press release are:

1. Boilerplate section: A brief company description
2. Media contact information: All relevant details for press inquiries
3. End notation:

It’s always upsetting when you contact someone from your favorite company or brand only to find out they’re extremely rude or uncaring. You like to think just because their product is awesome that they must be cool as well, but that’s not always the case. Whether it’s hubris or ignorance, some company reps … Read more

Case studies are an incredibly powerful marketing and PR tool. In fact, in the 2012 B2B Content Marketing Benchmarks, Budgets, and Trends Report from the Content Marketing Institute, 70 percent of B2B marketers said that they believe case studies are an effective marketing tool. It was one of the highes… Read more