Facebook is crawling with reporters, editors, bloggers, and other members of the media. These people often use Facebook as a way to find sources, generate story ideas, connect with the communities involved with stories, share their stories, and so on. In other words, Facebook is an important resource f… Read more
Networking events can be a great place to meet people who will help you grow your business, but for many people, these events can be very intimidating. There are lots of strong personalities that go to these events, and if you’re a little more reserved, going up and talking to someone you don’t know can be pre… Read more
In the past several months, America has been hit with multiple tragedies—the devastating Hurricane Sandy, the senseless Newtown shoot at Sandy Hook Elementary School, the terrorism at the Boston Marathon, and the heartbreaking West, Texas fertilizer plan explosion. All of these sad events were majo… Read more
Social media is obviously here to stay as it just becomes more and more powerful over the years. While the format has changed from your MySpaces to your Twitters and Facebooks and what not, social media is absolutely everywhere now. More pertinent to you, social media is becoming one of the most important a… Read more
In one report from comScore, it was revealed that U.S. searchers conducted 371 million news-related searches on search engines in February 2012. 371 million news-related searches in one month!
What does this mean for you? It means you need to be optimizing your press releases. Reporters and customers a… Read more
Making the most of your time at school as a PR student is essential to getting a powerful start to your career. Here are 5 tips every PR student should follow:
An AP Style Press Release is a press release that follows the guidelines of the Associated Press (AP)
Stylebook, widely recognized as the standard for journalistic writing. This style of press release is designed to deliver clear, concise, and accurate information about an org… Read more
Last month, both Burger King and Jeep had their Twitter accounts hacked. In both cases, the hackers posted that the companies had been sold to their competitors (Burger King to McDonald’s and Jeep to Cadillac) and posted a series of damaging and obscene messages. While the story might appear funny to the a… Read more
Recently, Sony held a much hyped press conference to reveal the company’s new PS4 gaming console. People were looking forward to this event for days, expecting to get a first glimpse at the console Sony has been working on for years. And for the most part, everyone was disappointed.
What took place was a two… Read more
You probably already know that one great way to get press is to tie your company to current events. Piggybacking on other news stories can make it easier for you to get quoted, get your name out there, create some buzz around your company, and establish yourself and your brand as an expert in the industry.