PR Fuel: Press Release News, Resources & Public Relations Tips - Page 40 of 94

Can Ignoring a Crisis Make it Disappear?

August 22 2013

ignoreWhen a crisis hits, your main goal is to minimize the collateral damage to your organization. But rest assured, even if you don’t feel you’re at fault, your brand is sure to suffer. However, the way you handle your crisis response can either serve to mend relationships and cut down on long-term damage, or pe… Read more

Maintaining Your Reputation as a PR Pro

August 19 2013

WrenchWhether you work for a small company or a huge corporation or even work for yourself, you know how important reputation is in the PR business. Essentially it’s the word of mouth of the industry; just like the product or company you represent, if word gets out it’s no good, people won’t buy it. It doesn’t matte… Read more

Rebuilding Your Brand’s Reputation after a Crisis

August 13 2013

Time to RenovateWhat do you do if your brand’s reputation takes a major hit? Repairing a damaged image is essential to your survival, but it’s not going to be easy. Just ask BP, Toyota, Tiger Woods, Lance Armstrong, Carnival Cruise Lines, or any other brand that has suffered a PR disaster in recent years. Recovering from th… Read more

Don’t Underestimate the Power of Your Words

August 08 2013

Stop_wasting_wordsThere’s something every PR pro out there needs to hear. It’s a message that seems obvious when you hear it but many forget it in their day to day work. What all of us need to be reminded of is every word you say and write could completely change your life and your business.

See? It doesn’t sound all that revolutio… Read more

Finding the Good News In a Bad Situation

July 29 2013

Musical emoticonI’m of the opinion there’s always a silver lining in any situation you find yourself in with your business. No matter how dire things get or badly you may have messed things up, there’s always a way to make things work out the way you need them to. Notice I say “need” and not “want,” as those are two entirely diff… Read more

Over 20,000 Visits to Single Press Release (and 50,000 Visits to Website)

July 23 2013

UPDATE: On July 9, 2013, Genesis One, Inc. issued a second press release and as of this update (3 weeks later) that press release had received over 13,000 views. This shows that the approach that Genesis One used can produce repeatable results. In other words, the huge amount of traffic that their press relRead more

Saving Face: A True Story

July 17 2013

speech_bubble_no_commentMany companies and PR pros go through it – suddenly you find yourself on the bad end of a negative campaign. Instead of making big bucks and becoming famous, you or your client is forced to quickly save face. Worse, it sort of feels like you’re in it by yourself.

But this isn’t true, and many have traveled this t… Read more

Using CRM Tools for Media Relations

July 09 2013

newspapers showing extra extra messageManaging relationships with the media is a big part of PR. You have to know which members of the media cover which topics, how you can contact various media members, when the last time you spoke to each person was, what you discussed during your last conversation, what kind of results you’ve gotten from your … Read more

Should You do an Interview with that Aggressive Reporter?

July 05 2013

Aggressive and annoyed faceIt’d be nice if all reporters were objective, but we know that’s not the case. We’re living in the era of opinion journalism. Between blogs and cable news talk shows, the evidence is all around us. It’s getting harder and harder to find objective journalism. Everywhere you look, it seems like aggressive re… Read more

7 Ways to Become a Better PR Pro

July 02 2013

Thumbs up!Whether you’re just getting your start in the business or you’ve been at this for years, there’s always room to improve your skills and become a better PR pro. Doing so will help you achieve better results for your clients and better results for your career.

But how exactly can one become a better PR pro? Over … Read more