PR Fuel: Press Release News, Resources & Public Relations Tips - Page 39 of 94

Can a 7th Grader Understand Your Press Release?

October 02 2013

young girlWhen writing a press release, one of the most important things is to make sure your message gets delivered clearly. That’s why you need to make sure you avoid using jargon and buzzwords in your press releases. The average person won’t understand what you’re saying, and it will kill your press release. This … Read more

Social Media To-Do’s for Your Next Press Release

September 26 2013

Lustrous Wooden Cabinet with Do's File Label in Dramatic LIght.The ideal outcome of a press release is it continues the conversation. After it’s printed or put up on a website the press release should invite readers to learn more about the company or issue it’s talking about. If it doesn’t do this, and readers immediately forget about the company, the press release has … Read more

Press Releases that Make No Sense… But Work Anyway

September 24 2013

BLAH BLAH BLAH Rubber StampHave you ever heard the phrase “the exception that proves the rule?” When you have a steadfast, unwavering rule, it’s inevitable something comes up that breaks it entirely. But when it does, it just shows how true the rule was in the first place because the exception is so “huh?” worthy.

The same goes for pre… Read more

How to Monitor Social Media for Potential Crises

September 19 2013

binoculars  searching looking observing  dogWhen it comes to a business crisis scenario, we’re talking about a very real possibility of your company facing some legitimate damage. These damages could include any of the following:

  • Reputation damage—customers simply stop trusting you
  • Lost productivity—employees lose focus, executives are for
Read more

Is There a Writing Style You Should Use for Good PR?

September 17 2013

Business woman typing on keyboardThere are a couple of things you need to decide before you start writing, regardless of the type of piece you’re looking to produce. Whether you’re composing the next great American novel or a sales brochure, the first thing you need is to figure out who your reader is. This is called your target audience.

On… Read more

How to Use Your Secret Weapon—Body Language

September 13 2013

It was dad's faultYou’ve heard how important body language is, but you probably don’t realize just how important it really is. We’ve been talking a lot about media interviews and how you should or should not handle them. Most of that has to do with your prep work and how you actually answer the questions. But there’s another k… Read more

Dealing with Picky Journalists and Editors

September 03 2013

Computer keyboard with red help buttonGetting your press release or news story into a newspaper, on TV, or even a journalist’s blog can be an uphill battle. It makes it that much worse when the journalist or editor is super picky. After the fifth round of third degree questioning, and a brutal fact checking, it can seem like they just don’t like YO… Read more

4 Vital Elements to Include in Your Press Release

August 28 2013

hot breaking news  or rumorThink your press release is all sewn up and ready to go? Hold up! You may be leaving out some vital information in every one.  If you’ve ever wondered why your press releases aren’t getting picked up more often it’s possibly because they’re incomplete!

Check out the following four things that are abso… Read more

Sometimes Thinking Inside the Box Works Best

August 27 2013

inside a boxEveryone’s heard the “think outside the box” saying enough over the years. It’s such a cliché that I’ve heard of some offices that have banned the phrase because everyone was too busy rolling their eyes to engage in discourse. It’s become a catch-all saying when a manager wants his or her employees to do thi… Read more

How Building Brand Advocates Can Save You During a Crisis

August 27 2013

RUN fire fighter, RUN!!!Many crises are avoidable, should you have a system for crisis monitoring in place. The more proactive you are, the less likely you are to face one. However, that does not guarantee you’ll make it through the life of your business without an issue. No one is bulletproof. Even the most upright companies can f… Read more