PR Fuel: Press Release News, Resources & Public Relations Tips - Page 38 of 94

How to Master Busy Networking Events

November 15 2013

Businessman using social networkingNetworking events can be amazing – you’ll meet countless people you would never be able to interact with otherwise in a face-to-face environment. They also give you a chance to make some strong business connections that can grow into a opportunities later on.

They can also be a total nightmare – if you let t… Read more

Press Release Submission Rules You’re Forgetting

November 14 2013

Don't Forget Reminder Words on Yellow Sticky NotesBefore you send that email you were about to send, how sure are you that you’ve been following all the press release submission rules? If you cocked your head to the side wondering what rules I’m talking about then it’s definitely time to hold up a second.

There are several guidelines to keep in mind before yo… Read more

Know Your Audience When Sending a Press Release

October 24 2013

Target your customersAfter completing a press release you naturally want everybody in the world to read it. Friends, neighbors, and every journalist you can find an email, phone number, or physical address for in the continental US and beyond would love it if it was up to you. The release is naturally the most important thing in … Read more

Don’t Give Up on Your Press Release No Matter What

October 21 2013

Don't give upIt’s easy to become frustrated when nobody will pick up your press release. You send it out a hundred times a week and get three “no thank you” messages and a whole lot of nothing. It’s incredibly frustrating, especially when you know you have a real, legit press release with a real message behind it.

It can be … Read more

First, Get Your Staff Behind Your Rebrand

October 18 2013

How to Brand Book Advice Guide ConsultantRebranding isn’t easy. Don’t believe me? Just Google “failed rebranding attempts” and take a look at the results on the first page. You’ll find example after example of companies that have tried to rebrand only to see their efforts fail. And not no-name companies either. We’re talking household n… Read more

The Role of the Media in PR

October 14 2013

stick man or figure standing behind movie camera - vectorThe relationship between public relations and the media has always been a symbiotic one, with both parties receiving help from the other in various ways. While it doesn’t always seem equal if you’re a PR pro trying to get a story in a major media outlet, you would without a doubt be worse off without access to … Read more

Controversial PR – When to Risk It?

October 11 2013

Risks Rewards Keys Show Payoff Or RoiIs there ever a time to step a toe over the line? While most of our time as PR pros is making sure we don’t intentionally drive people away, once in a while someone suggest a campaign that has the potential to do just that…  And it works! But how?

If you’ve decided to run a controversial PR campaign, you had b… Read more

Building the Perfect Media Kit

October 09 2013

Sewing kit in wooden box with books and cloth isolated on whiteWhat’s the most important aspect of a media kit? Is it eye-catching images? Fact-filled data sheets? Spot-on statistics? While all these things are important, the most vital thing you should put into your media kit is your personality.

That’s because a media kit isn’t just to convey information and show … Read more

Should You Be Contrarian When Responding To HARO Queries?

October 08 2013

Rejection concept.One of my favorite ways to get media coverage and to become a go-to source for reporters is by using HARO. For anyone who doesn’t know, HARO is a free service that connects journalists with sources for their stories by sending out daily emails with queries from reporters. If you’re subscribed to HARO, you si… Read more

3 Different Types of Complaining Customers (And How to Deal with Them)

October 04 2013

Complaints File Shows Complaint Reports And RecordsYou’re never going to make everyone happy in life and the sooner you realize that, the better off you’ll be. However, when it comes to that business you run, well you can’t really afford to adopt that “brush it off” attitude. Why? Well, bottom line is that more customers equal bigger profits. Conversely, lo… Read more