PR Fuel: Press Release News, Resources & Public Relations Tips - Page 37 of 94

How to Use Reddit for PR

January 24 2014

Hand Drawing Internet Flow ChartReddit—it’s uncharted territory for most businesses. And who could blame them? The site is full of people just looking to rain on someone’s parade. The “Redditors” (as they like to be called) are notorious for their cynical, glass-half-empty attitudes and are ready, willing, and able to call out any BS t… Read more

No Money? 6 Cheap Alternatives to Sending a Press Release

December 24 2013

fI’ll be perfectly honest with you. Sending a press release the right way costs money. If you can’t write very well, you’ll need to pay someone to write your press release for you. But even if you do write your own press releases, you’ll still need to get them in the hands of the right reporters, and that costs mo… Read more

How You Can Make Your Press Releases More Shareable

December 23 2013

Businessman using social networkingDo you often feel like you write a press release, distribute it, and then it goes off to die a sad, lonely death? A lot of people struggle with gaining visibility for their press releases. Fortunately, there are some easy things you can do to make your press releases more visible and more shareable.

With thes… Read more

The 5 Things BuzzFeed Can Teach You About Press Release Writing

December 20 2013

PlanningIt seems like I can’t go a day without seeing a link to a BuzzFeed article. Whether it’s 34 Things That Will Make ‘90s Girls Feel Old or 18 Shocking But True Celebrity Facts, people go crazy for BuzzFeed’s content. The popular site was valued at $200 million earlier this year, so clearly they’re doing somethi… Read more

The New 10 Commandments of Press Releases

December 18 2013

commandmentsA lot has changed with press releases over the years, particularly in the last few months thanks to Google’s algorithm updates. While the press release is still alive and well, not to mention very useful, it’s undoubtedly in a period of transition. That’s why I thought it’d be a good idea to come up with a set … Read more

Is it Really Important to Become an Expert in Your Field?

November 29 2013

Ask an Expert!You’ve no doubt read countless blogs parroting the same advice about becoming an “expert” in whatever field you work in. They claim that if the public sees you as a true professional in the industry it will lead to more sales and heightened respect for your company. For instance if you show you know everythi… Read more

Why You Should Never Ask Reporters For Interview Questions Ahead Of Time

November 27 2013

Mann mit Klemmbrett und MikrofonWhen you have a media interview looming on the horizon, you want to do everything in your power to make sure you’re prepared to absolutely nail it. You’ll be practicing with mock interviews, going over key sound bites in your head, studying your notes, and working your butt off to get ready for your big momen… Read more

What NOT to do when a Reporter Rejects Your Pitch

November 26 2013

Rejection concept.Rejection isn’t something that most of us handle well. From the time we were kids and a little boy or girl we had a crush on shot us down, we’ve never gotten used to the painful sting and disappointment of rejection. And the fact is that any kind of rejection sucks. It’s not just in love. Rejection in your busine… Read more

5 of the Worst Things You Can Do on Twitter

November 22 2013

infographic_media_tv_radio_computersBusiness owners love Twitter more and more with each passing day, but one of the consequences of so many new users is seeing the same mistakes over and over! Every day I notice one business doing this, that or the other to majorly anger their customer/fan base. To help them and you out, here are five things you … Read more

Why You Should Be Using Video In Your PR Campaigns

November 21 2013

VAs a PR pro, you know that finding new ways to engage and excite your target audience is absolutely essential to achieving long-term success. Yes, press releases still work, but that doesn’t mean you should rely solely on them to spread your message. With a smart, multi-channel PR approach, you’ll give yo… Read more