Because most people tend to get their news online these days, most PR people have shifted their efforts from getting coverage in traditional newspapers and magazines to getting coverage on blogs and relevant websites. And while there are certainly many advantages to targeting online publications (e.… Read more

We all know that SEO has evolved drastically over the past year or so. What once worked no longer works today, and if you don’t adapt, you run the risk of damaging your online presence. Simply put, the traditional SEO press release is dead. The days of stuffing your press releases with keywords and keyword-r… Read more

An email campaign is only as good as its content. If you work hard to get a million subscribers you’re just going to lose them if your actual emails stink. What’s even more of a pain is having to constantly come up with fresh content as the weeks, months, and even years go by.

How do you keep the content fresh afte… Read more

Well, it finally happened. Your client’s CEO was finally caught with his pants down, much to the horror of his wife. Even worse, just a few weeks earlier the CEO joined a nationwide pledge for high-powered business people to be faithful to their spouses. Now not only is there a scandal about the actual affai… Read more

Is there such a thing as a perfect press release title? Obviously there are good and bad ones: titles that grab attention and titles that are easily skipped. But as far as perfect, does such a thing exist?

Of course there’s no such thing as “the” perfect press release…but there is such a thing as “a” press rele… Read more

Need help with your press release efforts? Looking at samples of press releases is often the best way to know if you’re doing the best job with your own writing. One tendency is to stick to the past and look at press releases that have been successful before.

Instead, try reading recent ones and keeping up wit… Read more

Return on Investment (ROI) is a funny thing. Sometimes it’s easy to tell when a PR or social media campaign is going to work out and totally be worth your time. Other times campaigns can take forever and it feels like your efforts will ever come to fruition no matter what you do. It doesn’t help that human behav… Read more

We live in an egocentric culture. Many of us are lead to believe, from day one, that the world should revolve around us. It’s all about me, me, me. Well, it sounds great in theory, but it just isn’t true. And if that’s the way you choose to run your business, well…you’re going to fail.

Case in point: networking. … Read more

Sponsoring an Event?

Have you been asked to sponsor an event like a trade show? Or maybe the thought has crossed your mind as a way to get good press? Here are a few questions you need to ask before making the decision.

Questions to Ask Before Sponsoring an Event

Whenever you sponsor an event, you’re spending m… Read more

Apologizing is never an easy thing to do. Even if it comes quickly to you, being humble and accepting blame is still a tough thing to swallow. After all, you have to admit that what you did was not only the wrong thing to do but so wrong it hurt someone physically, mentally, or spiritually. When you think about i… Read more