PR Fuel: Press Release News, Resources & Public Relations Tips - Page 34 of 95

If you’ve spent any time on our blog at all, you know how much we love HARO. It’s one of our favorite free PR tools. You just sign up, and 3 times a day, you get an email containing a huge list of queries from reporters looking for sources for their stories. It’s an easy way to find media opportunities and potentia… Read more

If you enjoy having a beer now and again, you’ve probably noticed that more and more craft beers have been crowding store shelves in recent years. Long gone are the days when Budweiser and Miller were among your only choices for a nice, cold beverage. These days, the craft beer scene has taken off, and small, … Read more

The days of sitting back and waiting for the media to come interview you or cover your company are long gone. These days, one of the best ways to get your name out there is by writing contributed articles to targeted publications your audience reads. That’s right, you need to be the content creator. Dwindlin… Read more

When used properly, the press release can be one of the most effective communication tools for getting your story across. Unfortunately, the press release is one of the most commonly misused tools by brands. It has become a crutch for a lot of companies. Don’t know what to do? Send out a press release!

The pr… Read more

Every day you scour the web looking for new ideas on campaigns. It’s always a good idea to keep up with what everyone else is doing if only so you know what ideas are out there. You wouldn’t want to inadvertently copy another company’s idea, after all.

With all this scouring, though, you notice a hot new trend, … Read more

Stories are only as good as their endings. If you have an amazing story but goof up the very last part it leaves a bad taste in readers’ mouths. Even though they enjoyed the story up until that point, it will be the main thing they remember, guaranteed.

This goes for every single thing you write, be it a creative … Read more

So you are being interviewed and you’re nervous. Maybe it’s your first time as a small business owner to sit across from a reporter. Maybe you’ve finally hit the big time and are facing the national media. Or maybe it’s a negative—maybe you have to have a press conference or interview about a crisis your comp… Read more

I’ve been in the PR game for a long time. I started eReleases back in 1998, and during that time, I’ve sent hundreds of thousands of press releases for more than 15,000 clients. It’s safe to say that I’ve learned quite a bit about press release distribution during that time. And one of the most important lesso… Read more

Many companies fail to take advantage of internal relationships that could help build their brand and further sales. Case in point—the PR team and the sales team. In many cases, they act like two separate families living in the same town. Maybe they see each other from time to time in passing, but they aren’… Read more

It’s true, if you’re using press releases simply for search engine optimization, you’re “in them” for all the wrong reasons. However, that doesn’t mean you don’t want to use best SEO standard practices when composing them. And in this day and age, that mea… Read more