Thanks to the internet and social media, news spreads faster than ever before. Something that happened a day ago or even a few hours ago is already considered “old news” and no longer generates much interest as people have probably already moved on to something else. Timeliness is everything in today’s ne… Read more

Remember years ago when you would search for something and come across a website riddled with nonsense words everywhere? Those Wild West days of SEO are thought of with a quiet laugh and a roll of the eyes. Those websites were never pretty and often full of junk and even viruses, but they always seemed to pop u… Read more

When most people think of people working in PR they imagine someone with a Bluetooth device in their ear, a latte in one hand, a phone in the other, and driving downtown in the big city with music blaring. While some of that is undoubtedly true (where’s my phone and latte?), it’s not the case for a large portion … Read more

Does writer’s block really exist? Personally I’ve never experienced it. While this sounds like bragging it could be dumb luck – after all, most writers who talk about writer’s block have been around for some time and experienced it, so it’s not like I’m special. However, even when I’ve been faced with the r… Read more

You know what blogging is, but do you know the difference between macro and micro blogging? While it seems like it’s just about the size of the message, there’s much more to it than that. The types of messages and what they convey about your business can vary quite a bit depending on the medium used.

People typ… Read more

Many words have been typed about the beginning of a press release. And it’s true; making a first impression is vital to making it into a newspaper or magazine or anywhere else. If you don’t knock their socks off right away they’ll simply move on to the next press release.

But the ending of the press release can … Read more

Newbie or old pro – nobody is safe from making the occasional blunder. And this happens all the time on press releases. There are so many elements and so many things could go wrong that even the best in the business slip up and make goofy errors.

Here are five blunders that even the smartest companies and PR pro… Read more

Well, you gave it your best shot. You wrote a fantastic press release, making sure to write in the inverted pyramid format and get in some great quotes and other relevant stuff. You literally couldn’t have done a better job… but it still failed miserably.

Hey, it happens! Getting a press release out “in the w… Read more

For so many years Search Engine Optimization has been the bread of butter of PR pros everywhere. You wanted to get attention to your website or store so you would spice up your blogs and other content with keywords and links. Google would take notice and bump up your website to the front page, allowing search… Read more

The Press Release Framework

A well-structured press release is crucial for communicating important news about your company, product, or event to the media and the public. The press release framework provides a systematic approach to organizing information in a clear, concise, and engaging manner. H… Read more