Official statements are always a nerve wracking moment for a business, whether the news is good or bad.
You never quite know, in the era of instant, 24/7 news, whether that statement will spiral and spin into negative and sarcastic comments on social media, or an exciting springboard that transforms you… Read more
As the founder of eReleases, I’ve had the privilege of helping countless startups and small businesses achieve success through the power of press releases. Over the past 25 years, I’ve witnessed firsthand how a well-crafted press release c… Read more
In today’s competitive market, capturing and maintaining the attention of your target audience is paramount. Consumers are becoming more brand-conscious than ever. They’re seeking consistency and reliability in the products and services they choose.
Research shows that a brand tha… Read more
In today’s digital age, businesses are constantly vying for consumer attention and trust. With countless advertising messages bombarding consumers from every angle, it’s becoming increasingly difficult to stand out and establish credibility.
This is wh… Read more
As a small business owner, you might think that earning media coverage is out of reach without a big PR budget.
But after helping small businesses increase their visibility and credibility for over 25 years through my company, e-Releases, I can confid… Read more
Are media outlets and consumers engaging with your brand? It can take five impressions before people recognize your business. Without a media outreach strategy, you could miss a chance to generate brand visibility.
Generating media attention can help you reach your ideal customers online. As you gain … Read more
Did you know it can take over five impressions before people start remembering your brand? Generating online brand visibility can help you linger in a consumer’s mind. When they want to purchase your product or service in the future, they’ll remember you!
Using a press release site can he… Read more
As a long-time advocate for press releases to gain earned media, I’ve seen firsthand how a well-written press release can generate significant publicity for businesses of all sizes.
With the rise of AI writing tools for press relea… Read more
As a brand, having an effective media outreach strategy is essential. It allows you to communicate key messages to your target audience in a compelling yet professional manner.
While press releases are great, sometimes you’ll need something more concise. This is where media alerts come into pla… Read more
You know how important it is to be prepared for anything in business. Unexpected crises can strike at any time, and if you’re not ready, they can seriously damage your company’s reputation and bottom line. That’s why having a solid crisis communication plan is crucial.
A crisis commu… Read more