Have you ever wondered just how much good your social media marketing was doing for your business? You put all this effort into crafting the perfect post or tweet and then pay to turn it into an ad, but you aren’t really sure whether all the time and money are paying off in the long run. This is why a good social me… Read more
The nice thing about contacting bloggers and journalists is that the basics of reaching out to them are the same as if you were reaching out to a friend. First off, you want to personalize your greeting. You wouldn’t reach out a friend with a Dear (Insert Name Here) or you would have a very confused friend. You … Read more
Have some news about your company? Do you have a new product coming out? What about some new services? You might be thinking that now is a great time to write a press release about the goings-on at your place of business. However, not all news requires a press release and more often than not, your news doesn’t w… Read more
Ensuring the growth of your small business is imperative to its success. You can’t expect greatness if you don’t constantly work on improving your entire business and that cannot be done without certain things. For starters, you need a great marketing campaign that will bring in new customers. You’ll al… Read more
As 2016 winds down, we are starting to look at filling our content calendar for 2017. It’s difficult to keep content fresh, which is why we start brainstorming early on. If you know your niche and what your customers respond to, putting ideas on your calendar shouldn’t be too hard. However, we have 15 easy id… Read more
Thanks to the date from metrics, it has become easier to measure the effectiveness of PR campaigns. Historically, in order to gauge how successful a particular campaign was, PR professionals had to rely on somewhat mysterious reach and circulation numbers. Now anyone can improve their PR campaigns usi… Read more
Contrary to popular belief, you do not need an advanced degree in social media to understand its metrics. Even though there are many different metrics to look at for your business, the important question to ask yourself with each of them is whether or not that metric is helping you to make choices and take ac… Read more
Ever had a situation with a customer that really wasn’t resolved via email? Perhaps you needed to be able to chat with them face to face in order to figure out the best way to resolve their situation? This situation pops up for many small business owners and employees, most often when there isn’t time to drive … Read more
It seems like everyone is on Pinterest these days. Whether it’s finding that perfect recipe or planning your dream house, Pinterest is a great way to gather all of your ideas in one place. It’s also a great place to gain new customers and make a little money. If you don’t already have a Pinterest Business acco… Read more
Are you having a blah day? Struggling to find the motivation to get started on your work? We all have these days. You wake up in the morning, ready to tackle the day, but after that first cup of coffee you just stare blankly at your computer screen.
Sometimes what we really need is a good kick in the pants, some gr… Read more