PR Fuel: Press Release News, Resources & Public Relations Tips - Page 25 of 94

Do you want your business to gain more publicity in your local area or online? Do you have an upcoming event or product release that you want to garner excitement for? Then it may be time for you to write a press release.

In 1906, Ivy Lee wrote the first press release by describing a trainwreck for his client, th… Read more

In this day and age, many people still consider PR and content marketing to be mutually exclusive.

While content marketers create quality material to inform readers while also branding that company in a certain way and with a certain voice, traditional PR generally aims to get stories and other material … Read more

Below are some thoughts on employees, and the “boring” work of creating a business that succeeds with both engaged customers and employees – enjoy!

Hiring the Right Customer Service Agents to Represent Your Brand

Your customer service agents are your front line employees. These ar… Read more

Make Every Day Feel Like Customer Appreciation Day

Often the “Customer Appreciation Day/Week/Month” can come across as a corny way to get people inside your store to buy more stuff. If done right, though, even if they think that’s what you’re doing, they’ll still feel like you’re not taking them for grant… Read more

Don’t Take Your Customers For Granted
When a business owner first starts out, you treasure each and every customer. Heck, each and every transaction is like a small miracle to you, as that money is like your life’s blood.

Somewhere along the way, though, something changes. It’s almost like making a New Yea… Read more

Boring old email – like the press release, many pundits have declared it dead…I beg to differ! It is true that other modes of communication, like texting, instant messaging, Twitter, etc., have proliferated. And it’s true that email “open rates” have declined.

But her… Read more

In this modern world where change seems to be ever-accelerating, it is very easy to be distracted by some new PR technique or fad. While it’s vital to keep up with the times, don’t allow yourself to be overly distracted by any practice that is not backed up by common sense communication princip… Read more

I’ve written about press release errors to avoid – below are more PR failures that are all too common:

3 Times When You Shouldn’t Write a Press Release

Here on the PR Fuel blog, we spend a lot of time offering tips for press release writing, covering everything from how to hook editors with str… Read more

I’ve maintained for years that most press releases simply go nowhere, but this fate is completely avoidable. Below you can review the main reasons press releases fail, some horror-show headlines, and a great example of a headline makeover!

Why Most Press Releases Don’t Matter

Inject any reporte… Read more

Yes, you can greatly improve your press releases, it’s simple to get more media coverage and engagement. I didn’t say easy, it surely takes work and focus. But the basic principles of great PR are simple, because they’re based on common sense. Here are some great tips, thoughts about b… Read more