Are you ready for a new and improved year for your business? Welcome to 2021! One of the most important things for any business to handle at the beginning of the new year is building a successful PR strategy. Even if you already have a PR strategy in place, you should consider making a new PR strategy or revampi… Read more

Want to write a press release, but don’t know how long it should be?

How Long Should A Press Release Be?

Ideally, a press release should be 300-500 words. 400 words is a good target.

Why so short? Because a press release should fit on one page when printed out. If it’s longer than that, journalists tend to get a b… Read more

A press release is a public relations strategy that involves writing a brief communication about your business activities and sharing it with the media. There are hundreds of press releases released daily. But most of them don’t get picked up by the media and very few are read by the intended audience. 

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Even though we are in the Internet age, it doesn’t mean that press releases are no longer necessary in a marketing plan. In fact, in 2019, 37,748 press releases were sent out, and 60% of them were via a wire service. 

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Writing a company boilerplate is important to consumer education, advertising, promotion, and branding. While the vast majority of the public might blow right past it without thinking twice, every word matters to how you are ultimately perceived.

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If you’re not a detail-oriented person, then wading through the tiny details of a press release can be hard. Often with a long project and multiple drafts, you don’t want to read through it again. Yet with any press release submission, it’s vital for the document to be free from errors… Read more

Press releases have been around for decades and they are still one of the best methods of providing people with news and information. A press release can garner the attention of the press, bloggers, and other entities to help promote your product, service, or business.

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Press releases have many benefits, including offering the opportunity for your company to control your story, improve your SEO, give your social media boost, and display your expertise.

Press releases are an excellent tool for both your marketing and public relations.

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Press releases are the backbone of your marketing efforts. They’re your first chance to showcase your company’s services or products to your intended audience- it’s imperative that you get it right. The key to building an effective press release strategy is promoting high-quality content using searc… Read more

Did you know most newspapers publish upwards of 200 articles a day? Some of the heaviest hitters are publishing more than 1,000 pieces of content on a daily basis.

That means there are a lot of journalists who are hungry for content. So why does it sometimes feel so difficult to get media coverage for your pre… Read more