How to Measure the ROI of Your Press Release: A Guide
How to Measure Your Press Release’s ROI
If you’re using a press release distribution service to create PR content, it’s important to track your progress. Tracking your progress can help you measure the success of each press release submission. You can gain a better understanding of your reach, sales, an… Read more
How To Write Press Releases That Attracts Media Attention: A Guide
Over 80% of consumers feel more positive about a brand after reading customized content. Developing your content marketing strategy can help you boost brand visibility. It can also help you communicate your company values.
In fact, 94% of consumers show loyalty to brands that over complete transparen… Read more
Why Press Releases Are Critical to Your SEO Efforts
Are you struggling to reach your customers online? You might want to update your search engine optimization (SEO) strategy. If you’re not using press release distribution, you’re missing a chance to boost your ranking.
A higher search engine ranking can position you in front of more custo… Read more
SEO and Press Releases: How To Use It to Your Advantage (Without Overusing it)
Search engine optimization (SEO) can help your website rank higher on search engine results pages (SERPs). A higher ranking can help consumers find your business with ease. Meanwhile, you’ll outrank competitors, boosting your credibility. Over 50% of all website traffic comes from organic se… Read more
The Press Release Submission Process Explained
About 60% of consumers prefer to shop from familiar brands. If consumers don’t know who you are, they won’t trust your business. Instead, you can use press releases to boost brand awareness and recognition. Are you unfamiliar with the press release submission process? Here are the seven st… Read more
DIY Press Releases vs. Hiring a Press Release Company: What to Know
About 69% of marketers with successful campaigns have a documented content marketing strategy. As part of your content strategy, you might consider drafting your own press releases. Taking the DIY route could prove disastrous, though.
You could make costly mistakes with your press releases. Journal… Read more
8 Signs You Need to Improve Your Press Release Writing
Over 70% of journalists look for press releases as their primary source when looking for information about a brand. A well-written, relevant press release can help boost your brand. Unfortunately, many people don’t know how to properly write a press release.… Read more
8 Characteristics of a Successful Press Release
Press Release Writing?
Should press releases be part of your marketing strategy, even as a small, up-and-coming business? The short answer is, absolutely. Writing press releases is a great way to pique the interest of local media agencies and journalists in your region in order to spread the word about y… Read more
When is the Best Day and Time to Send a Press Release?
The Best Time to Send a Press Release
The best time to send a press release can vary depending on several factors, but here are some good rules of thumb:
- Between 8 AM and 10 AM, is best. This timing allows journalists to see your release early in their workday. In our testing, the email open rate for these press r
How to Choose a Press Release Topic for Small Businesses
Why The Right Press Release Topics are Important for Small Businesses
About 65% of journalists believe audience metrics have changed how they evaluate news stories. If you want journalists to pick up your press releases, they need to stand out. Choosing the right press release topic is crucial.… Read more