The average office worker gets over 120 emails per day. If you’re sending out a press release via email to announce something about your business, you want it to make an impact so it stands out among the rest. A press release should be more than an announcement — it’s a way to invite media members … Read more

According to research, 63% of global respondents claim press releases are the preferred method of new conveyance. Additionally, 44% of journalists agree that they trust press releases the most. They go on to add that press releases are their most trustworthy source when it comes to brand-related infor… Read more

Major press release distribution sites release nearly 1,000 press releases a day. During busy news cycles, this number can skyrocket even more. Because there are so many press releases knocking on journalists’ doors every day it’s important that you make your press release stand out and b… Read more

As an industry tycoon, business owner, or member of the media it’s important to know a way to get a journalist’s attention and get your brand recognized. Although you may not always have cutting-edge news, it’s important to constantly be building a rapport with journalists. This means that when yo… Read more

Branding is an essential part of a business, with 77 percent of marketers stating that it’s a critical factor in future growth. Every enterprise needs to create a brand around which business advertisements will revolve.

Top marketers go out of their way to generate as much brand awareness as possible. 70 … Read more

If you’re trying to write press release headlines, you know it’s a cutthroat world out there! For small businesses, there is so much competition that all of your content needs to be top-notch.

When you’re writing a press release, there are a lot of elements to think about. Whether you&… Read more

Yet thousands of others have written releases for their companies and non-profits. When you are writing a press release, you have to write one that stands out from the re… Read more

There are many different types of press releases, and industries are relearning what appeals to the public. Last year, the infectious disease industry reported a more than 3,000 percent increase in press releases.

In comparison, the travel industry went down by over 35 percent. The current news play… Read more

How much more revenue could your business generate from the exposure to millions of potential customers?

Well, if your business produces regular newsworthy content, you could profit from this information, reaching a wider audience.

Writing a press release is the first step, but getting this content t… Read more

Are you wondering whether or not it makes sense to publish a press release? In short, the answer is a definitive “yes.”

Benefits of Publishing a Press Release

There are multiple benefits to publishing a press release, including:… Read more