PR Fuel: Press Release News, Resources & Public Relations Tips - Page 13 of 94

Your branding and reputation are more important than ever, you need to take them seriously. In today’s day and age, it’s harder to maintain your image when there’s hype starting to build around your product from various sources.

You’ve probably heard the term “media k… Read more

According to the latest data, 90% of searchers haven’t decided how they feel about a brand before they start searching for it. That’s why you want to make sure your brand image is the highest standard it can be.

One of the most effective ways to get you the brand image recognition you want is thr… Read more

When done correctly and with care, a press release can be a great way to get the attention of journalists and editors and earn some coverage.

So how do you write a press release that gets attention, pickup and press coverage? Let’s start with the basics.

Tips for Writing an Amazing Press Release

1. Keep it short

The global PR market is expected to grow at a CAGR of 11.1% to reach 102.8 billion in 2022. The increased spending is being driven by the growth of digital marketing and the need for better communication with customers and prospects. Businesses that are looking to improve their visibility and reach are tur… Read more

How to Format a Press Release Properly

A journalist may have 50-100 press releases come across their desk every day. If you want your story to be covered, it’s important to have your press release formatted correctly, so it’s easy for journalists to read.

But, writing a press release can be a little confusi… Read more

Almost 70-percent of businesses recently surveyed experienced a crisis in the past five years. Negative information about your business can travel quickly, and crisis management is critical. How you handle a business crisis reveals your character and skill at handling a catastrophe.

A press relea… Read more

Are press releases even relevant anymore? The answer is yes! Despite the pandemic negatively affecting most business growth over the past couple of years, the press release industry has remained steady.

Press releases are an easy way for businesses to get their stories out to the world. Competing with m… Read more

No matter what you write, the ending can be tough to draft. You are concluding your thoughts, so you want to make them impactful.

How To End a Press Release

To end a press release:

1. Provide a call-to-action – what you want people to do.
2. Add a boilerplate description of your company.
3. Give direct contact i

Parts of a Press Release

Not sure how to write a release? Here are the essential parts/key elements of a press release you’ll need to include. With these tips, you can learn how to write an online press release journalists will want to publish.

Read on to start drafting your first press release today!… Read more

Recent research shows that 92% of marketers find content to be a valuable asset for their businesses. With press releases being an important facet of content output for many businesses, it’s important to know what they are – and how they differ from media alerts. In this guide, we lay out the k… Read more