The press release turned 116 this year. In October 1906, a man named Ivy Lee was the very first person to issue a press release. Today, many public relations (PR) specialists consider Lee to be the founder of modern PR.
In its most basic form, a press release is an official statement from an organization to me… Read more
Did you know that around ninety-five percent of all product launches end up failing?
If you try to plan a product launch without implementing the most effective launch strategies, it is possible that you will not be successful. This is why it is a good idea to prepare as far in advance as possible.
Regardles… Read more
About 46% of consumers will pay more for trusted brands. The more they recognize, appreciate, and believe in your business, the more they’ll buy!
In fact, one loyal customer is worth 10 one-time customers. A 2% increase in customer retention reduces costs by 10%. With a strong company image, you ca… Read more
You’ve just crafted a compelling press release, but why limit its reach? By turning it into a blog post, you can maximize its impact and engage a broader audience.
You might wonder if it’s worth the effort to repurpose your press release as a bl… Read more
Only 14% of businesses sent between 50-100 press releases throughout the year. This means they understand there’s hidden magic in making press releases a routine part of your consumer outreach efforts.
Are you considering revamping the way you write company press releases, but you need help fig… Read more
Did you know that the worldwide press release market revenue is expected to reach $129 billion by 2025?
You’ve just released a new product or service, and you want to get the word out to as many people as possible. But how can you make sure that your press release is seen by as many people as possible?
Mos… Read more
Over 31% of businesses with a content marketing strategy achieve a 27.1% higher win rate than others. However, only 33% of businesses have a documented content marketing strategy. Without press release writing and distribution as part of your plan, you could miss a chance to grow your business.
Not sur… Read more
In the US alone, there are over 30,000 newspapers and over 11,000 radio stations. There are also hundreds of TV stations, thousands of websites, and countless other media outlets. So how do you get your press release in front of all these people? If you’r… Read more
It’s not good enough to just “spray and pray” your press release out to a bunch of journalists and hope for good results.
Promoting your press release online is essential for reaching your target audience and maximizing the impact of your message.
In an era dominated … Read more
Did you know that the average B2C business spends around fifteen percent of its budget on advertising?
The advertising field is becoming more competitive. To gain an edge, businesses are willing to spend more on advertising.
While advertising works, businesses can get more out of their marketing budge… Read more