Is hiring a press release writer worth every cent?
There are a lot of online guides that can help you write a press release yourself. However, there’s no guarantee that it will produce the marketing results you want.
Getting your message across is not enough.
There are a lot of cogs underneath that ensure a successful press release. It has unique writing conventions when presenting facts. When done right, it gives good exposure to your brand and can lead to more potential revenue.
Still not sure what actual benefits you’ll get when you hire a professional? Let’s delve deeper into the specific advantages that your brand will receive.
Identify Press Release Goals
A press release is not only for introducing a new product or service. It’s a way to communicate important news about your brand. This has the possibility of reaching both your existing and potential customers.
Hiring a press release writer can help you identify your specific marketing goals.
Are you introducing a new product or service? Do you want additional exposure for a particular non-profit event that you’ve hosted?
Professional press release writers go beyond pinning down on these goals. Their journalistic approach will make a press release newsworthy. They will also ensure that you get the following advantages:
- Increase SEO and content marketing with backlinks coming from news sites
- Maintain connection with journalists and other newswires
- Gives additional support to other marketing campaigns
Press release writing services will not only improve your brand’s image. It will also help your website receive more potential customers.
Cost-Effective Approach
Paying for a press release service may seem to be more expensive than writing the piece yourself. However, a failed press release will cost you more. The most devastating effect will be losing out on potential revenue.
Do you have a strict marketing budget? Most press release services offer different packages to fit your budget. The prices depend on the quality of writing you want and the additional features in the package.
A press release can promote your business with quicker results. Compared to other forms of online advertising, it is more cost-effective.
Other forms of advertising, like PPC (Pay-Per-Click), are more expensive in the long run. If you’re in a competitive market, you’ll need to outbid your competitors. It’s crucial to achieve better ad placement.
Plus, you’re not sure if your PPC ad’s conversion rate will yield excellent results.
Expansive Media Coverage
Writing and publishing the press release yourself requires you to contact media companies. It’s not as easy as shooting them an email, though. If your brand is new and still unknown by the public, there’s a slim chance that they’ll open your email.
On the other hand, press release services already have partnerships with media outlets. This is one of the additional features included when you have them write it for you.
Press release writers create masterful pieces with eye-catching words. This makes their write-up irresistible to journalists and media agencies. You can expect to see the article appear on online media publications like Business Week.
Better Time Management
Press release drafts are usually done in a few hours to as quick as 30 minutes if written by an industry expert. However, drafts go through several revisions to make sure it follows the standard. Writing your own press release can end up to be time-consuming.
Delegating the task to a professional writer helps free up your time. This allows you to focus more on other integral parts of your business.
Since a press release is a news item, its distribution must be timely. It needs to stay relevant to its content.
You will want to publish your press release at the time of the product launch. Otherwise, it may harm your marketing strategy.
Press release services are flexible enough to accommodate your deadline. If you need the news article produced in a day or two, their writers can meet this for you. Even if it incurs an additional fee for rushing the job, it’s a better option than losing out on timely delivery.
Premium Newsworthy Content
There are a lot of guidelines and rules unique to writing press releases.
One of these rules is the AP style formatting. This is the style used in writing news articles, including press releases. It is not as simple as writing a blog post.
Journalists can pick out poorly-written press release write-ups by scanning. What may seem to be a small mistake can separate a professional piece from an amateur one. An example would be a wrong comma placement.
Hire a press release writer who will create short and on-point content for you. This will ensure that newswires will accept the piece. He will place your most important information on the top and your contact information at the end.
Crafting effective headlines is quite challenging. However, professionals are experts in this as well. They can write high-quality, journalistic headlines that grab the attention of potential customers.
Search Engine Optimized
Media coverage is a crucial factor for a successful press release. However, to gain success, the content must also rank well in search engines. An article that’s optimized for SEO can save you a lot of potential marketing expenses.
Did you know that 75% of people who search the internet seldom go beyond page one of the results? When your customers search for a particular product or service, your content must appear on the first page.
A press release that ranks well on search results can spare you to cut your ad expenses.
If your content follows SEO standards, you might even get it to rank on the first page for a short duration. Press releases are also news, so they’re volatile. Maximizing the exposure with SEO makes it even more important.
A Press Release Writer Can Improve Your Marketing Results
A good press release can help you stay ahead of the competition. It’s a cheap and effective marketing technique that helps you attract more customers. Hiring a press release writer can help make this happen.
Not sure how to start hiring? You can get the same benefits we listed above and more with our press release writing service. Contact us today to start now and give your brand the proper exposure it needs.