Nearly 80% of businesses incorporate press releases into their content marketing strategies. If consumers don’t know about your business, they won’t shop from your brand. With press release services, you can keep consumers informed before drawing them to your products and services.
On the fence about requesting a press release service this year? Here are five amazing benefits of press release distribution to consider first.
After reading this guide, you can make a savvy decision with your company’s future success in mind.
Read on to discover the amazing benefits of working with a press release company today.
1. Immediate Exposure from Your Press Releases
Remember, consumers won’t shop from your brand if they’re not aware you exist in the first place. One of the top benefits of choosing a press release service is the exposure you’ll generate.
Generating brand awareness is essential if you want to drive consumers to your business before fostering brand trust and loyalty. Once consumers trust your brand, they’ll start shopping. As you generate more brand loyalty, you’ll retain customers, leading to a higher ROI.
Using press releases to generate brand awareness can help make your brand more memorable. It can also help you stand out from competing brands.
You can share your press release on an existing publication or website that already has a strong following of loyal readers. Posting content on these websites will enable you to hit the ground running. You can immediately start generating traction for your website or product.
Since consumers already trust these publications, they’ll feel more inclined to trust your brand, too.
You can leverage the initial traction you generate from press releases to get people excited about your business. At the same time, they can learn who you are and what you’re offering. You could have an easier time generating sales as a result.
However, you might struggle to determine which publication to choose if you lack experience with press release distribution. That’s where your press release company steps in. With their help, you can determine:
- Your target audience
- Major points to focus on
- The type of press release to create
- The content to cover within the release
An experienced press release company can write and distribute the press release for you. With their help, you can make sure you appear in front of the right audience at the right time.
2. Higher SEO Rankings
Search engine optimization (SEO) will help your website content and press releases rank higher on search engines like Google. Ranking at the top of a search page will ensure potential customers find your website first. When they click on the link to your press release, you can attract more website visitors and potential customers.
Press release services can help you boost your SEO rankings.
You can add a link to your website within the press release boilerplate before it’s posted on a publication’s website. This link to your website is considered a backlink. Each backlink you generate from another website is considered a vote of confidence for your website.
Backlinks are considered one of Google’s top ranking factors. The more backlinks you generate, the higher you could rank on search engine result pages.
Ranking at the top of a page could also position your brand ahead of the competition. Potential customers might have an easier time trusting your brand if you rank at the top. If they don’t see your site on the first page at all, they might never realize you exist.
3. Increased Web Traffic
The link to your website within your press release could also help you generate more website traffic.
As you begin generating more traffic, Google will start to take notice. It might decide to boost your organic rankings. Remember, ranking at the top for a search can ensure consumers find your website first.
Generating more website traffic could help you generate more sales.
4. Brand Authenticity Increased by Press Releases
Posting press releases could also benefit your brand’s reputation.
For example, you can get ahead of any potential problems, allowing you to control the story. How consumers perceive your brand could make or break your business. Remaining honest and authentic could help you maintain brand trust.
Remember, if people trust your brand, they might decide to shop from your brand.
Remaining honest with your customers could help you maintain loyal customers. As they repeatedly shop from your business, your ROI will rise.
5. Sales and a Higher ROI
Using press releases to reach new customers will allow you to generate more sales.
For example, you can tease a new product to get consumers excited about your latest offerings. You can even generate pre-sales. With a press release, you can also position your brand accordingly within your niche to make sure you’re reaching ideal customers.
Focusing time and attention on people who already have an initial interest in your offerings will make it easier for you to convert them into sales.
Press releases will allow you to reach consumers at different touchpoints, allowing you to reach a broader audience of potential customers. Then, you can attract those buyers to your business to boost your ROI.
As part of your marketing strategy, it’s important to make sure you’re focusing time and money on the right services. Press releases are both effective and affordable. In fact, they’re more affordable than most traditional paid advertising options.
When considering the cost of a press release, make sure to review the:
- Publication’s billing method or cycle
- Performance metrics
- Expected views and engagement
- Location of readers
- Placement cost
- Distribution channels
It can feel complicated to determine these factors on your own. Your press release company can help. Understanding these elements will help you better determine what ROI to expect from your press release strategy.
Request Press Release Services to Reap These Benefits Today
Press release services could help set your business up for long-term growth. As an added bonus, there’s also longevity in press releases. You can experience these benefits long-term, allowing you to grow your business over time.
You don’t have to create your first press release alone. We’re happy to help.
Review our pricing today to get started.