This business of running a law firm has many options to generate publicity: lawsuit news, case verdicts and appeals, and employment updates, and the best way to get that information shared with the world is through a press release.
You want your press release for your law firm to be optimized for major search engines, sent to a hand-curated list of journalists and news organizations, and written by people who care about the craft of writing and whose sole focus is to ensure an eye-catching press release gets written.
Our writers and editors at eReleases take the guesswork out of writing and distributing law firm press releases and make the other stages of the process as smooth as possible.
What Is a Press Release for Law Firms?
A press release for a law firm is a press release targeted toward the potential clients and others in the legal industry. The news these releases share tends to come from lawyers, firm PR teams, and other members of the industry.
In most cases, law firms have very important, time-sensitive news the public needs to know in an organized and straightforward manner. Like any industry, law firm press releases can be utilized for various reasons. Some of those use cases are:
- Your law firm practice is going to be expanding to a new area.
- Your law firm is responding to a complaint and needs public relations management.
- New employment within the firm, like leadership changes.
- Law firm mergers and acquisitions.
- Appointment of a new judge.
- A class action lawsuit verdict being announced.
- A high-profile crime was committed, and the police were involved.
- Rulemaking, taking cases pro bono, a high-profile lawsuit begins, and more.
A press release aims to draw attention to new and noteworthy information about your law firm. A polished and organized press release for law firm offices sends a professional and powerful message to the news media and readers interested in law that you have credibility in the law firm industry. It’s an extra blanket of security when it comes to sharing news.
The Benefits of Using a Press Release for a Law Firm
One of the keys of using press releases for your law firm is that when news media outlets take your story on, you gain credibility. Because the news industry prides itself on delivering factual information and the truth, the news agreeing to cover your story is a nod to your press release being worthy of sharing by someone outside of your direct sphere of influence. It’s a vote of confidence for your law firm. Investing in press releases to announce your law firm’s news to the world provides extra assurance that your story will be known.
Another benefit of writing and publishing a law firm press release is that you can share your law firm’s lawsuit victories to boost future clients’ confidence in your firm. This process will spread your law firm’s success rate and credibility to a wider audience of potential clients. Sharing your latest case and victories can sway public opinion in your favor and encourage those in need to be more willing to trust you.
Every law firm has a website, and building more web traffic to that website will boost your rankings in search results, thus advertising your services to more people who may need them. A key way to do this is to release press releases online and to news media outlets. The more top news outlets that run your press release, the more backlinks are created that will link back to your website, causing your website to rank more robustly compared to other law firm websites. This boosts your search engine optimization (SEO) overall, which makes your law firm more visible to those who need legal aid.
These are just a couple of examples of the benefits of law firms using press releases. Overall, if a law firm were to start using press releases actively as part of its news-breaking process, it would be an excellent tool for getting any noteworthy information out to the target audience. Law firms could only benefit from contacting expert press release writing services that can do the press release work.
What Happens After Your Law Firm Press Release Writing Is Completed
After your press release is finalized and polished after rounds of feedback, it’s time for press release distribution. This is the process of sending your press release to different news media outlets to get it published. This can be a long and confusing process if you’re working by yourself or without professional guidance; some readily available information about news outlets has outdated emails and inbox information, meaning your press release has reached a dead end.
This is where eReleases can come in. We can write your press release and distribute it for you to ensure your law firm press release has a high return on investment and gets into the most capable hands. We have a 1.7 million strong network of journalists and social media influencers that is exclusive to us. We hand-select which journalists and influencers to distribute a press release for law firm offices, which will make sure it reaches your target audience. Quality over quantity!
What’s more, eReleases is the exclusive partner with Cision PR Newswire’s national feed and more. We’ve spent over 20 years building relationships with journalists, reporters, and social media influencers to bring our clients the best press release distribution service. This means we can syndicate your press release to get it into even more hands to better your chances of getting published and boosting your search engine optimization and online visibility.
Get Started With Us To Get Successful Results for Your Law Firm Press Release
eReleases’ service doesn’t stop after the press release for your law firm is submitted; we track the health of the submission as it gets published and shared, providing you with links to the published sites as proof that things are going well.
Our detailed reporting shows traffic, audience, and engagement provided on over 300 press release distribution sites. In other words, your law firm can track who has read and where your press release has been distributed.
We have access to send your press release to all major news and media outlets, such as:
- NBC News
- FOX News
- ABC News
- Wall Street Journal
- The New York Times
- Washington Post
- Financial Times
- And more!
Working with us and using our distribution tracking, we can show you where among the top news sources any press release for law firm offices has gone at no extra cost to you, no matter which of our plans you choose.
When it comes to sending a law firm press release to the news, you get what you pay for with eReleases, and we mean that in the best way possible. Unlike free press release submission sites, we ensure complete quality at every stage of the process for a worthwhile cost.
If your law firm needs press release distribution services today, contact us so our editors and writers, not salespeople, can help you start your order. When you work with eReleases, you work with people dedicated to the skill of writing press releases and getting them out there into the world.