According to McKinsey, 2024 consumers are starting to explore new brands, rather than sticking with the companies they already know and love. Consumers who were once loyal to your competitors are now up for grabs.
While shoppers may be more open to new brands, they still expect the same trust-building we… Read more
You want journalists to help you share an important company announcement with their readers. Are press releases still the way to go? Fit Small Business compiled the latest press release statistics. They found that 74% of journalists prefer press releases vs. other forms of content.
Does that mean that 7… Read more
Northwestern University recently reported on the importance of brand trust. Your reputation has become more important than your business’s services or products.
Reflect on your company’s current reputation. Does the public associate your brand with innovation? Or see your company as … Read more
Every day, thousands upon thousands of press releases are sent out by companies and organizations looking to capture attention. However, only a select few stand out from the crowd, becoming memorable examples of good press releases. Crafting a press release that resonates can make all the difference i… Read more
Nearly 70% of journalists say press releases are the most useful source of content or ideas (editorial site Fit Small Business). Another 74% prefer press releases over any other type of content. However, 57% block contacts that send overly promotional story pitches.
If you don’t format press rel… Read more
Are you looking to gain media attention for your product launch or upcoming newsworthy event? One of the most effective ways to secure coverage from relevant media outlets is by sending a press release. This guide will walk you through the process of how to send a press release, ensuring you frame your news … Read more
In a 2024 survey of over 3,000 journalists, 74% recognized press releases as the content they most wished to receive from public relations professionals (Investopedia). Press releases can reach over 100,000 media outlets in over 160 countries. With the best press release services, you can reach you… Read more
Citing your sources correctly is extremely important when sharing press releases that contain valuable data or insights. By using proper APA citation, you not only give credit to the original authors but also strengthen your own credibility in the eyes of your audience.
So if you’re a small busi… Read more
You’ve probably heard that you can send out press releases for free. It sounds great, right? Why pay when you can get the word out about your business at no cost? But hold on a second. There’s more to this story than meets the eye.
When you choose free distribution of press releases, you might be … Read more
You’ve decided to write a press release to share some exciting news about your business. That’s great! But now you’re faced with an important question: how many words should a press release be? Getting the length right is key to making sure your message gets noticed and picked up by the … Read more