Reasons People Unsubscribe from Your Email List

Why do people unsubscribe from your email list? This is a question that many entrepreneurs have asked themselves, but most…

The Art of the Giveaway: Making It Work on Any Platform

Everyone likes free stuff, right? But not every business will create the perfect giveaway, the one where everyone wants to…

Keeping Your Email Content Crispy Fresh

An email campaign is only as good as its content. If you work hard to get a million subscribers you’re…

Why Email Newsletters Are Doomed

I’ve been with email newsletter publisher iContact since December using the same list of approximately 12,000 subscribers. Well, a recent…

Turning Down a Press Opportunity Isn’t PR Suicide

Many public relations professionals may find it hard to believe, but it’s okay to turn down a press opportunity. And…