Is There a Writing Style You Should Use for Good PR?

There are a couple of things you need to decide before you start writing, regardless of the type of piece…

What David Ogilvy Can Teach You About Press Release Writing

David Ogilvy was one of the original mad men. He was one of the most famous copywriters ever, and he…

The 3 Goals of Every Email You Send to a Reporter

Every time you write and send an email to a reporter, there’s a purpose behind it. Every email has certain…

The 4 Grammatical Rules You Can Break in Blogging

One of the biggest mistakes new bloggers make involves the style in which they write their posts. What usually happens…