Is There a Writing Style You Should Use for Good PR?

There are a couple of things you need to decide before you start writing, regardless of the type of piece you’re looking to produce. Whether you’re composing the next great American novel or a sales brochure, the first thing you need is to figure out who your reader is. This is called your target audience.

On… Read more

What David Ogilvy Can Teach You About Press Release Writing

David Ogilvy was one of the original mad men. He was one of the most famous copywriters ever, and he built a huge, successful ad agency that’s still around to this day. Needless to say, there’s a lot we can learn all these years later from Ogilvy …even about press release writing.

In 1982, Ogilvy sent out a memo … Read more

The 3 Goals of Every Email You Send to a Reporter

Every time you write and send an email to a reporter, there’s a purpose behind it. Every email has certain things that you want it to achieve. And how effectively you’re able to achieve those things determines how successful your PR efforts will be.

From my experience, there are 3 main goals you have every ti… Read more

The 4 Grammatical Rules You Can Break in Blogging

One of the biggest mistakes new bloggers make involves the style in which they write their posts. What usually happens is a new blogger will write the way they were taught in high school English class – formal and in third person. However, what these new bloggers fail to realize is that blogging is not … Read more