How to Choose a Press Release Topic for Small Businesses

Why The Right Press Release Topics are Important for Small Businesses

About 65% of journalists believe audience metrics have changed how they evaluate news stories. If you want journalists to pick up your press releases, they need to stand out. Choosing the right press release topic is crucial.… Read more

New Year, New Plan of Action: 7 Tips for Optimizing Your 2021 PR Strategy

Are you ready for a new and improved year for your business? Welcome to 2021! One of the most important things for any business to handle at the beginning of the new year is building a successful PR strategy. Even if you already have a PR strategy in place, you should consider making a new PR strategy or revampi… Read more

10 Public Relations Rules to Always Follow

In an age where information is distributed across the globe in the time it takes to click a button, it’s imperative that you understand and practice public relations. Public relations is the key to developing and maintaining a good front-end appearance and relationship with your clients. … Read more

PR Basics Based on Principles will Never Change

In this modern world where change seems to be ever-accelerating, it is very easy to be distracted by some new PR technique or fad. While it’s vital to keep up with the times, don’t allow yourself to be overly distracted by any practice that is not backed up by common sense communication princip… Read more

Unethical Business Practices – The Effects They Can Have On Your Company

Unethical Business Practices

Unethical business practices and ethical misconduct in any company can lead to very serious consequences which can cause the company time and money in trying to repair their business reputation and any legal issues that may arise depending on the severity of the situation… Read more

Don’t Ask Reporters for Interview Questions Ahead of Time

So you are being interviewed and you’re nervous. Maybe it’s your first time as a small business owner to sit across from a reporter. Maybe you’ve finally hit the big time and are facing the national media. Or maybe it’s a negative—maybe you have to have a press conference or interview about a crisis your comp… Read more

Determining the Best Approach to Handle a Scandal

Well, it finally happened. Your client’s CEO was finally caught with his pants down, much to the horror of his wife. Even worse, just a few weeks earlier the CEO joined a nationwide pledge for high-powered business people to be faithful to their spouses. Now not only is there a scandal about the actual affai… Read more

Operation Mockingbird: How Much Can the Government Influence the Media?

In the early years of the Cold War, a secret American project called “Operation Mockingbird” began. This was a program intent on buying the influence of all major media outlets by recruiting and paying off news organizations and journalists. These men and women of the advertising world basically became … Read more

There’s No Such Thing as Bad Publicity: The Biggest PR Myth of All

As an industry that almost seems like magic to some people, public relations suffers under the weight of certain misconceptions. People assume we’re always out on the town with a martini in one hand and our cell phone in the other, while the truth is usually way more boring; we’re stuck at our desk, cell phon… Read more

The 5 Little Things You Should Do on Social Media Every Day

When your social media campaign is under way, you may wonder what daily tasks you can do to keep your numbers rising and traffic flowing. Here are five simple little things you should do every day to maintain a healthy campaign that will get noticed for months and years to come.

1. A Little Chit-Chat

Sometime… Read more