When (Not) to Hold a Press Conference

If television and the movies are to be believed, press conferences are the backbone of the public relations industry.  Every…

How to Get Your First Public Relations Job

Recently I started getting emails from college students who had a lot of questions about the public relations industry. Specifically,…

Public Relations Scams: How to Avoid Press Release “Newsbaiting”

Gone are the days when members of the media are the only people reading your press releases. Thanks to the…