How to Prepare Your PR for a Product Launch

The walls of your office building can barely contain your team’s excitement: it’s almost time for launch! The product has…

Cut the Crust Off Your PR Sandwich

Remember when you were a kid and mom would make you a PB&J for lunch? You would always eat the…

Public Relations & Ethics: Why the Bad Reputation?

While PR pros are known for being able to “spin” even the worst news into good press, they are often…

The History of the Press Release

The History of the Press Release Have you ever heard the story of how a young man named Ivy Lee…

Public Relations Basics: Mastering the Television Interview Process

During my first television interview, the producer had one piece of advice for me: Don’t use profanity. During my second…